Marketing, Promotional Product Ideas / 12.02.2018

When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Promotional Product Ideas, Trendy Tuesday / 22.01.2018

Be sure to check out the Hot and Trending Items for 2019. (Updated 1-22-19). Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased! Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors.  One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients.  Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018.  Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks. 2018 Hot and Trending Promotional Products 
Awareness, Promotional Product Ideas, Seasonal and Holiday / 18.04.2016

EMS Week 2015 Theme - EMS STRONG The 42nd Annual National EMS Week will be observed May 15-21, 2016. This week of observation was initially authorized by President Gerald Ford in 1973 and has continued since, getting bigger and bigger each year as EMS has evolved to more advanced roles within the healthcare system. For 2016, the National Association of Emergency Medical Technicians (NAEMT) has partnered with the American College of Emergency Physicians (ACEP) to promote National EMS Week. ACEP has done a great job in the past bringing awareness to the importance of the Emergency Medical Services (EMS) system. Now, NAEMT can bring additional first hand knowledge and experience to take this campaign to a higher level by infiltrating more EMS professionals on the ground level. EMS Week 2016 continues the EMS Strong campaign with the theme,
Awareness, Promotional Product Ideas, Seasonal and Holiday / 08.04.2015

[caption id="attachment_3236" align="alignnone" width="625"]EMS Week 2015 Theme - EMS STRONG Photo courtesy of American College of Emergency Physicians (ACEP), http://www.acep.org/emsweek/[/caption] Each May, National EMS Week is celebrated across the U.S. For 2015, EMS Week will be May 17-23. Emergency Medical Services for Children (EMSC) Day is May 20. EMS Week is planned and promoted each year by the American College of Emergency Physicians (ACEP). This year, they have partnered with NAEMT to create the 2015 theme, which is EMS STRONG. The idea for the EMS STRONG campaign is to promote EMS all year, 365 days. EMS as whole doesn't typically toot their own horn enough. Emergency Medical Services should create awareness to their communities all year long and not just during EMS Week.