Halloween, Marketing / 10.07.2019

  Halloween is one of the most exciting holidays in the U.S. for many children and adults. Some people love to be scared. Some indulge in way too much candy. Some prefer the adult costume parties. Whether you like any combination of the aforementioned activities or all of them, Halloween is consistently rated as the holiday offering the most fun. Because of so many Americans are so vested in Halloween, this makes it a great opportunity to piggyback on this popular holiday to help boost your business sales. If you aren't convinced yet, check out these insane facts below about Halloween. Okay, so maybe they're not all facts, but they are pretty darn close. 
Promotional Product Ideas / 20.04.2018

No such thing as Food for ChildrenWhen you think of food for children, what foods come to mind? Aside from foods specifically for infants, here are just a few of the top foods that come to mind for me.
  • Pop-Tarts
  • Popsicles
  • Fruit Chew Snacks
  • Sugary Cereals such as Frosted Flakes or Fruit Loops.
  • Moon Pies
Personally, I don't refer to these as foods; I refer to them as JUNK. Sure, some adults do eat these snacks (junk food); however, these are mostly targeted for kids. There's nothing about these foods that make them "kids" food. Kids aren't some type of subspecies that require food that is different than adults. So why do we automatically think foods such as these are for children?

It's called marketing.

Marketing, Promotional Product Ideas / 09.04.2018

I recently visited one of my local clients to help plan their marketing strategy for the upcoming year. As I learned more about some of their current marketing tactics, I learned about some premium promotional products they bought a few years ago. Their storage closet was full of really nice wine gift sets they bought two years ago. I asked what their intentions were for those products and I was told those premium items are reserved for the top clients. As I dug deeper, I found out they had only given away about 10-15 of these items. They were saving these for their "best clients." Because this company had not defined who their "best clients" were, they were not utilizing these "thank you" gifts efficiently. Every company has top clients, even if the top clients don't spend as much as you would like them to spend. It is important to
Marketing, Promotional Product Ideas / 05.03.2018

Promotional products can be incredibly engaging. In fact, they are the only advertising medium which can reach all 5 of the senses - sight, touch, smell, hearing, and taste. They can be exciting. They can be nostalgic. They can bring joy. Promotional products can be awesome if you use a little common sense and spend some time thinking about who you want receiving them. They can help forge a bond between your brand and your customers. They will keep your company top of mind. They continue to advertise for your company long after they are purchased. Below are 5 labels often used for traditional advertising for which don't hold true for promotional products. If you disagree, it's highly likely you are doing it wrong.