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Your promos can be infinitely more effective with a little advanced planning. Read about 3 ways to make your promotional products more memorable so your company stands far apart from your competitors....
Marketing, Promotional Product Ideas / 28.05.2018
How to Determine Your Budget For Promotional Products
Promotional products are an extremely important aspect of most successful marketing campaigns. These useful and powerful marketing items help to reinforce your message in a tangible way that connects your business with people. These powerful promos can bring the main point of your marketing message to life...
As a veteran promotional products distributor who sells promos nationally (and even some internationally), we are privy to the nationwide trends within the industry before the typical "locals only" distributors. Another piece of info we are privy too are the promotional items that are WAY overdone....
When you think of food for children, what foods come to mind? Aside from foods specifically for infants, here are just a few of the top foods that come to mind for me.
- Pop-Tarts
- Popsicles
- Fruit Chew Snacks
- Sugary Cereals such as Frosted Flakes or Fruit Loops.
- Moon Pies
It's called marketing.
Much research by the Promotional Products Association International (PPAI) has shown the benefits of using promotional products to promote your business. The research consistently shows that these tangible marketing items give you a bigger bang for your buck when it comes to cost per impression...
Marketing, Promotional Product Ideas / 09.04.2018
It’s Important to Define Your Top Clients. Here’s Why.
I recently visited one of my local clients to help plan their marketing strategy for the upcoming year. As I learned more about some of their current marketing tactics, I learned about some premium promotional products they bought a few years ago.
Their storage closet was full of really nice wine gift sets they bought two years ago. I asked what their intentions were for those products and I was told those premium items are reserved for the top clients. As I dug deeper, I found out they had only given away about 10-15 of these items. They were saving these for their "best clients."
Because this company had not defined who their "best clients" were, they were not utilizing these "thank you" gifts efficiently. Every company has top clients, even if the top clients don't spend as much as you would like them to spend.
It is important to
Promotional products can be incredibly engaging. In fact, they are the only advertising medium which can reach all 5 of the senses - sight, touch, smell, hearing, and taste. They can be exciting. They can be nostalgic. They can bring joy.
Promotional products can be awesome if you use a little common sense and spend some time thinking about who you want receiving them. They can help forge a bond between your brand and your customers. They will keep your company top of mind. They continue to advertise for your company long after they are purchased.
Below are 5 labels often used for traditional advertising for which don't hold true for promotional products. If you disagree, it's highly likely you are doing it wrong.
Marketing, Promotional Product Ideas / 19.02.2018
Promotional Products For Your Trade Show Should NOT Be An Afterthought
Too often I receive calls from clients or new prospects needing promotional products in a rush for an upcoming trade show or event.
Usually, that last minute call is because promotional products were never considered until the very end.
While we do offer rush promotional items as quickly as same day production, these items often lose their effectiveness if they are treated as an afterthought with no plan.
If you are buying promotional items only to randomly give them away at your next trade show, you're missing a huge opportunity to create a return on these investments. If simply handed out at random to every schmuck who passes your trade show booth, these items will likely not have the effect desired, which is to help those attendees remember your company.
When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal.
Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal.
Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share.
While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.
Promotional Products Goals
Are уоu still searching fоr аn effective marketing tool thаt саn hеlр уоur business grow exponentially? You've likely spent thousands of dollars on various advertising and marketing tools which boasted promises of big returns, only to fall flat in the end.
Promotional products can be the answer for your business if they are used in the right way!
When investing your money in an IRA, stocks, or some other type of investment, do you expect a positive return? Of course, you do. And the same should be true when advertising with promotional products.
Promotional items аrе аn ingenious wау tо promote а brand and boost business. These incredibly useful items can also help to increase market share, customer trust, аnd employee satisfaction. When the right promotional products are selected and used in a strategic way, they have а greater impact оn thе customers whеn compared tо оthеr modes оf traditional advertising such as television, radio, and print media.
Promotional products can help your business in many areas to include: