Promotional products are an extremely important aspect of most successful marketing campaigns. These useful and powerful marketing items help to reinforce your message in a tangible way that connects your business with people. These powerful promos can bring the main point of your marketing message to life...
As a veteran promotional products distributor who sells promos nationally (and even some internationally), we are privy to the nationwide trends within the industry before the typical "locals only" distributors. Another piece of info we are privy too are the promotional items that are WAY overdone....
My 2018 Reading ListSo far, these are the non-fiction books on my list to read in 2018. Of course, more books will be added to this list throughout the year. I may decide to nix a title or two on the list in lieu of new discoveries, but below you will find my starting list from which to choose for 2018. Most of these books have been published within the past year, but there are a few older titles I haven't read yet. I am open to suggestions, so please feel free to offer your suggestions for books that aren't on this list.
7 Types of Promotional Products Buyers
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Destroying Your Promotional Products Campaign - A Step-by-Step GuideIf you've handled your fair share of advertising campaigns then you know that sometimes promotions are a success and sometimes they fail. In fact, sometimes they bomb. The problem is that you're probably so caught up in your next campaign that you don't have time to analyze why your campaign took a dive or to put plans in place to avoid pitfalls in the future. So, we've put a guide together, but it's not your typical guide. We're not going to show you the steps you need to take to ensure your promotional products campaign succeeds. We're going to show you how to destroy it. In other words, you're going to see just how bad things can get so that you can take note and avoid these deadly marketing sins in the future.