Marketing / 18.06.2018

Two words. Just an "R" is the difference in spelling, however, that simple letter drastically changes the meaning. Over the course of doing business in the branding and marketing industry, I run across many businesses with an "interesting" outlook on business. Interesting isn't always good. There...

Funny, Marketing / 14.05.2018

Marketing your company effectively requires careful planning as well as a balance of several advertising mediums. If weakness occurs in one part of your marketing plan, it can negatively affect your overall success and ultimately your bottom line. These weaknesses in one area of your...

Marketing, Promotional Product Ideas / 09.04.2018

I recently visited one of my local clients to help plan their marketing strategy for the upcoming year. As I learned more about some of their current marketing tactics, I learned about some premium promotional products they bought a few years ago. Their storage closet was full of really nice wine gift sets they bought two years ago. I asked what their intentions were for those products and I was told those premium items are reserved for the top clients. As I dug deeper, I found out they had only given away about 10-15 of these items. They were saving these for their "best clients." Because this company had not defined who their "best clients" were, they were not utilizing these "thank you" gifts efficiently. Every company has top clients, even if the top clients don't spend as much as you would like them to spend. It is important to
Marketing / 19.03.2018

Recently, a news article aired with a ridiculous request from the Grand Junction Fire Department in Grand Junction, CO. The news clip stated they are requesting the public to not wear shirts, hats, or patches bearing the fire department logo. They claim it may put you in a dangerous situation. **Cough, Cough, bull*#%&**. I could see it being potentially dangerous for citizens to wear clothing bearing law enforcement logos, but not for fire or EMS. But what really struck me as ludicrous is their policy stating their personnel are not permitted to wear their hats or screen printed t-shirts when off-duty. Sure they mean well, but here's the problem as I see it, and it's a big one. Before I tell you why this is a ridiculous policy, it's important to understand some background information about the lives of firefighters (and other similar professions).