Promotional Product Ideas, Promotional Product News / 19.07.2017

You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.

So Who's Buying Promotional items?

Top 10 Buyers of Promotional Products It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products. 
Logo Design & Artwork Tips / 03.04.2017

Starbucks - Positive - Negative Logo ArtYou know that feeling you get when you realize your drive-thru order is wrong and you have already driven miles away from the restaurant? How about that first sip of coffee that was supposed to have no sugar and now you feel like you just got an instant cavity from the sugar overload. That feeling is a bit of anger mixed with disappointment. This is how I feel when I see promotional items printed incorrectly. Specifically, when a positive print is used for a product that should have been printed with a negative (reverse) imprint. This may sound confusing so let me break it down. Certain logos and graphics can be printed the same no matter what color item they are printing on. For example, the Dunkin' Donuts® logo can be printed on any colored item as is. The Starbucks® logo cannot. You would have to create a negative (reverse) version to print on a dark item if you are printing a light-colored ink. When making a negative (reverse) version of a logo you