Marketing, Promotional Product Ideas / 30.10.2017

  Promotional products are a special type of advertising medium. They can make people happy. They can satisfy hunger. They can bring comfort. They can bring relief. They can promote joy. If you can reach the emotions of your customers and prospects, your advertising and marketing efforts will be exponentially more successful. These tangible advertising items can connect with your clients to help drive brand awareness and customer loyalty. No other advertising medium has the power to reach so many emotions. Additionally, no other advertising medium has the staying power of promotional products. Once you buy them, they stick around at no extra cost. Try finding that benefit with any other form of advertising. You can't. Shaver et al. (2001) identified the 6 basic types of primary emotions, followed by the secondary and tertiary emotions. While many other theorists have come up with alternate flowcharts, this one is commonly accepted. The 6 primary emotions are Love, Joy, Surprise, Anger, Sadness, and Fear. Below you'll find 10 of the emotions which promotional products can evoke, which can help to strengthen the connections between your customers and your company.

10 Types of Emotions Promotional Products Can Evoke

Marketing, Promotional Product Ideas / 29.06.2017

A Step-by-Step Guide To Destroying Your Promotional Products Campaign

Destroying Your Promotional Products Campaign - A Step-by-Step Guide

If you've handled your fair share of advertising campaigns then you know that sometimes promotions are a success and sometimes they fail. In fact, sometimes they bomb. The problem is that you're probably so caught up in your next campaign that you don't have time to analyze why your campaign took a dive or to put plans in place to avoid pitfalls in the future. So, we've put a guide together, but it's not your typical guide. We're not going to show you the steps you need to take to ensure your promotional products campaign succeeds. We're going to show you how to destroy it. In other words, you're going to see just how bad things can get so that you can take note and avoid these deadly marketing sins in the future.
School Spirit Items, Sports & Outdoor / 28.06.2017

  The Summer season signifies it's time for schools to focus on their football season. High school students and teachers may be out for the summer break, but football coaches are hard at work with training camps for their players, planning strategies for the upcoming season, and tryouts for new players. For those who manage fundraising campaigns for the school booster club, attention now must turn to the upcoming football spirit items. Planning ahead is important with your spirit items. Late planning can cause a loss of fundraising revenue due to extra rush charges, factory inventory issues, late arrivals for your booster club store, and many other problems.

Considerations When Planning Your Team Spirit Items:

Marketing, Promotional Product Ideas / 27.06.2017

Need A Creative Way to Grab the Attention of Your Clients? Don't Miss These 25 Ways to use Promotional Items as Lead Magnets 25 Creative Ways to Use Promotional Items as Lead Magnets If you're looking for new, creative ways to grab the attention of your potential customers and clients, then read on to get these 25 ways to use promotional items in your marketing strategy today. Not only are these promotional products economical, but they are thoughtful. #1: Ship a Mug Brand a coffee mug or tumbler and ship it to a prospect. The next day, follow up with a branded packet of coffee and a note introducing your company. The two-day punch of gifts helps to peak interest in your company and serves to warm up your prospect to be much more receptive to receiving your phone call. #2: Mail a Handwritten Note Write a note of thanks on a company notecard and send it with a customized pen with your client's name printed on the barrel of the pen. In the note, thank your client for working with you on a past order. This is a great way to strengthen your relationship with your clients and earn more business from them.
Promotional Product Ideas / 15.05.2017

12 Ways To Boost Your Social Media Campaigns Using Promotional ItemsYou should consider business promotional products to be essential components of your larger marketing strategy. Although promotional items are fundamental if you want to expand your reach, there is a second component needed to unlock their true potential. There are two parts to the concept of marketing reach: the size of the audience and the memorability of your message. It doesn't matter how many people you are able to contact if your message doesn't register with them. Similarly, promotions that are memorable wouldn't be enough to grow your customer base unless they spread to new audiences. That's why social media and promotional items make the ideal pair. While social media expands your audience in a widening ripple of shares, promotional items give them something tangible to remember you by.

Try these 12 creative ideas on combining the two and reach for the stars.

1. Hashtag It

Brainstorm a page full of clever hashtags to create a buzz around your business. Puns and wordplay work well on social media. When you decide on one, use it consistently across social media networks like Facebook, Twitter, Instagram and Pinterest. Then you can use custom screen printing to promote the hashtag in store or at live events.

2. Sell Yourself

With modern printing capabilities, it's easy to make custom promotional products on short notice. Create a social media campaign promoting a flash sale on T-shirts, mugs, flash drives, etc. with your company's name. Put a 24-hour limit on the sale to increase the excitement on social media.
Promotional Product Ideas / 10.05.2017

Trade shows can be a chaotic whirlwind for any business if you are not prepared. The shear amount of time and detail that is required before, during and even after the trade show will have a significant impact on how much your business will potentially gain or lose as a result. Everything from the table cloth you use to the signs you display and even the items you give away, should be chosen with purpose and planned efficiently. The results of your planning can put your business on a level you may have not even thought possible; You could land the biggest client your business has ever had! On the other hand, a lack of planning can result in a tarnished reputation, bad reviews and loss of future clients.
Product Spotlight, Promotional Product Ideas / 13.03.2017

Nail Snaps - Logo Fingernail PrintsI recently attended an industry trade show in Las Vegas, My mission was to find the Latest and Hottest Trending Promotional Items of 2017. In an industry with over 3,900 suppliers and hundreds of thousands of products this was no easy task. But…I discovered NailSnaps. The industry’s only salon quality vinyl nail decal beauty brand. In today’s Instagram-Pinterest world, Nail art or should I say #Nails has reach over 100 million posts and climbing. As one of the top 5 most shared posts, tweets, and pics on social media, Nails are how millennial women connect and share the love of fashion, enthusiasm for sports, and even their political views.  This opens the marketing question, "Why isn't your brand using these products?" Consumers today expect brands to reach them on a personal level The Hype: NailSnaps claims to be the world’s best way to transform brand images into salon-quality nail wraps that can be applied at home in-minutes.
Marketing / 25.01.2017

-I need to market my business. -I need to brand my business. Marketing vs. BrandingThe two sentences sound as if they are saying the same thing, but that is a common misconception. Marketing and branding are very different, and knowing the difference will take your business quite a few steps above your competitors. Many powerful companies such as Coca Cola and Disney have used both marketing and branding very specifically, and it has helped each become extremely successful.

What is Marketing?

To begin, let’s discuss what marketing is. Marketing as we see it, is the processes your business uses to make sales. Marketing can include commercials, events, print ads, and promotional products to name a few. Your company’s marketing is based on a strategy aimed at return. The return being the sale of your products or services.