Marketing, Promotional Product Ideas / 12.02.2018

When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Promotional Product Ideas, Trendy Tuesday / 22.01.2018

Be sure to check out the Hot and Trending Items for 2019. (Updated 1-22-19). Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased! Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors.  One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients.  Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018.  Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks. 2018 Hot and Trending Promotional Products 
Marketing, Promotional Product Ideas / 08.01.2018

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Long Live the Promos

[/vc_column_text][vc_single_image image="7496" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Here's a photo of that exact custom stainless steel tumbler referenced above which I have personally used every day for well over 2 years. This item looks tired and worn out. It takes serious abuse every day. For starters, the cup holder in my truck is a very tight fit around the tumbler, which has caused most of the scratches. Additionally, a habit of mine is to tap on the tumbler with my ring finger, a habit stemmed from excess energy (possibly a mild ADD), causing some of the wear on the colored enamel. It's been dropped multiple times. When it's empty, it sits in my oversized lunch bag along with glass containers which previously held my oversized lunch. This causes the glass containers and the tumbler to bang together causing additional scratches. While it may look bad, I think I'll just keep it until something renders it unusable. I've thought many times that I should replace it. But then I think, "Why should I replace it if it works?" While the value is not the same, it's like having a car that runs really well but has some dings and scratches on the outside. Why get rid of something that works, and is paid for?[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]According to a recent study by the Promotional Products Association International, 81% of people keep promotional products for more than a year. Odds are the 19% that chose not to keep their items for more than a year were given either a disposable product, consumable item, or a low-quality promotional product. For this particle article, I'll be focusing on higher quality items, which have the incredible ability to stick around for many years to continue to advertise for your company.

The Need For Education

Sometimes I have comical discussions with prospects who don't yet understand the power of promotional products. That means they need more education about this incredibly effective advertising medium.
PromoDoodles / 15.12.2017

On the first and third Friday of every month, we release a new PromoDoodles by Perfect Imprints featuring our favorite seasonal promotional products. These doodles are hand-drawn by our talented graphic designers, and they include an actual promotional item being used in a creative and often, non-traditional way. This PromoDoodle features the best-selling sports noisemakers of all-time: thundersticks. PromoDoodles by Perfect Imprints - Skiing with Thundersticks
Marketing, Promotional Product Ideas / 11.12.2017

Trusted Promotional Products Firm Saves You Time and Money When buying promotional products, there are approximately 25,000 distributors in the United States. That means you have virtually an unlimited number of choices. However, not all distributors are the best choice. You have to choose the right promotional products firm for your company. When it comes to getting the job done right and getting the most out of your investments, an experienced promotional products firm is key. Additionally, you want a firm that is committed to providing the best options to meet your goals. It can't be about meeting the firm's sales goals, but it MUST be all about meeting your needs (as the client).