Marketing, Promotional Product Ideas / 19.02.2018

Too often I receive calls from clients or new prospects needing promotional products in a rush for an upcoming trade show or event. Usually, that last minute call is because promotional products were never considered until the very end. While we do offer rush promotional items as quickly as same day production, these items often lose their effectiveness if they are treated as an afterthought with no plan. If you are buying promotional items only to randomly give them away at your next trade show, you're missing a huge opportunity to create a return on these investments. If simply handed out at random to every schmuck who passes your trade show booth, these items will likely not have the effect desired, which is to help those attendees remember your company.
Marketing, Promotional Product Ideas / 12.02.2018

When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Marketing, Promotional Product Ideas / 08.01.2018

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Long Live the Promos

[/vc_column_text][vc_single_image image="7496" img_size="medium" qode_css_animation=""][/vc_column][vc_column width="2/3"][vc_column_text]Here's a photo of that exact custom stainless steel tumbler referenced above which I have personally used every day for well over 2 years. This item looks tired and worn out. It takes serious abuse every day. For starters, the cup holder in my truck is a very tight fit around the tumbler, which has caused most of the scratches. Additionally, a habit of mine is to tap on the tumbler with my ring finger, a habit stemmed from excess energy (possibly a mild ADD), causing some of the wear on the colored enamel. It's been dropped multiple times. When it's empty, it sits in my oversized lunch bag along with glass containers which previously held my oversized lunch. This causes the glass containers and the tumbler to bang together causing additional scratches. While it may look bad, I think I'll just keep it until something renders it unusable. I've thought many times that I should replace it. But then I think, "Why should I replace it if it works?" While the value is not the same, it's like having a car that runs really well but has some dings and scratches on the outside. Why get rid of something that works, and is paid for?[/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]According to a recent study by the Promotional Products Association International, 81% of people keep promotional products for more than a year. Odds are the 19% that chose not to keep their items for more than a year were given either a disposable product, consumable item, or a low-quality promotional product. For this particle article, I'll be focusing on higher quality items, which have the incredible ability to stick around for many years to continue to advertise for your company.

The Need For Education

Sometimes I have comical discussions with prospects who don't yet understand the power of promotional products. That means they need more education about this incredibly effective advertising medium.
PromoDoodles / 15.12.2017

On the first and third Friday of every month, we release a new PromoDoodles by Perfect Imprints featuring our favorite seasonal promotional products. These doodles are hand-drawn by our talented graphic designers, and they include an actual promotional item being used in a creative and often, non-traditional way. This PromoDoodle features the best-selling sports noisemakers of all-time: thundersticks. PromoDoodles by Perfect Imprints - Skiing with Thundersticks
Marketing, Promotional Product Ideas / 11.12.2017

Trusted Promotional Products Firm Saves You Time and Money When buying promotional products, there are approximately 25,000 distributors in the United States. That means you have virtually an unlimited number of choices. However, not all distributors are the best choice. You have to choose the right promotional products firm for your company. When it comes to getting the job done right and getting the most out of your investments, an experienced promotional products firm is key. Additionally, you want a firm that is committed to providing the best options to meet your goals. It can't be about meeting the firm's sales goals, but it MUST be all about meeting your needs (as the client).
Christmas, PromoDoodles / 01.12.2017

On the first and third Friday of every month, we release a new PromoDoodles by Perfect Imprints featuring our favorite seasonal promotional products. These doodles are hand-drawn by our talented graphic designers, and they include an actual promotional item being used in a creative and often in a non-traditional way. This PromoDoodle features the incredibly popular Christmas Ball Ornaments. PromoDoodles by Perfect Imprints - Custom Christmas Ball Ornaments
Christmas, Promotional Product Ideas / 27.10.2017

Christmas Ornaments that are Easy to Mail People still love to get snail mail, that is, when there's a surprise inside the envelope. When they open the mailbox and feel something lumpy inside, that will be the first piece of mail they open. That's why mailing an unexpected promotional item such as a custom Christmas ornament is a great marketing strategy. This surprise gift helps your brand to connect emotionally with the recipients in a positive way. The simple act of mailing a Christmas ornament can tap into the emotions of both surprise, excitement, and joy. They will be surprised to receive the random gift, excited for the upcoming Christmas season, followed by joy thinking about this wonderful time of year.