When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal.
Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal.
Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share.
While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.
Need A Creative Way to Grab the Attention of Your Clients? Don't Miss These 25 Ways to use Promotional Items as Lead Magnets
If you're looking for new, creative ways to grab the attention of your potential customers and clients, then read on to get these 25 ways to use promotional items in your marketing strategy today. Not only are these promotional products economical, but they are thoughtful.
#1: Ship a MugBrand a coffee mug or tumbler and ship it to a prospect. The next day, follow up with a branded packet of coffee and a note introducing your company. The two-day punch of gifts helps to peak interest in your company and serves to warm up your prospect to be much more receptive to receiving your phone call.
#2: Mail a Handwritten Note
Write a note of thanks on a company notecard and send it with a customized pen with your client's name printed on the barrel of the pen. In the note, thank your client for working with you on a past order. This is a great way to strengthen your relationship with your clients and earn more business from them.
Today's Thrifty Thursday featured product is this stylish jotter that includes a pen and sticky notes (in five different colors). All the materials used in the jotter and pen are made with eco-friendly recycled materials. The jotter includes 80 sheets of white perforated paper. The pen is a miniature ballpoint pen in a recycled cardboard cover. The jotter includes a special die cut slot so the pen will not fall out.
On this first day of the PPAI Expo 2015, we have gotten a sneak peak at some of the newest promotional items in the New Product Pavillion.
On Tuesday, the New Product Pavillion will open displaying the newest and hottest promotional products for 2015, as well as some of the trending products from 2014. At that time, we will get a closer look at each of these items.
We will share more details of those closer looks after visiting; however, in the meantime, here are are 48 of the most interesting and unique new products that will be showcased on Tuesday.
If you see any that are of interest to you, please feel free to give us a call for more info.
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