Recently, a news article aired with a ridiculous request from the Grand Junction Fire Department in Grand Junction, CO. The news clip stated they are requesting the public to not wear shirts, hats, or patches bearing the fire department logo. They claim it may put you in a dangerous situation. **Cough, Cough, bull*#%&**. I could see it being potentially dangerous for citizens to wear clothing bearing law enforcement logos, but not for fire or EMS. But what really struck me as ludicrous is their policy stating their personnel are not permitted to wear their hats or screen printed t-shirts when off-duty. Sure they mean well, but here's the problem as I see it, and it's a big one. Before I tell you why this is a ridiculous policy, it's important to understand some background information about the lives of firefighters (and other similar professions).
Promotional Product Ideas, Promotional Product News / 19.07.2017
You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.
So Who's Buying Promotional items?It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products.
You love the smell of a good cup of joe in the morning. In an early morning haze, when you're still getting your head together, strong coffee provides a needed pick-me-up. As you gaze at that cup of brew, what is staring back at you, apart from the steam of the hot beverage? Is it the brand logo of a well-known coffee chain, the artistic design of a china set, or a memento of a recent trade show that promotes an up-and-coming brand? If you are like 53 percent of Americans, you own drinkware with a logo on it. Chances are, you remember that company's name, and not just because you see it on your early morning trips to the kitchen for cafe au lait. Studies show that out of the five senses, scent makes the most powerful impact on the brain. So while your eyes may see the logo, smelling the coffee makes that corporate brand all the more unforgettable.
Senses Make Advertising Successful
Promotional Product Ideas / 15.05.2017
You should consider business promotional products to be essential components of your larger marketing strategy. Although promotional items are fundamental if you want to expand your reach, there is a second component needed to unlock their true potential. There are two parts to the concept of marketing reach: the size of the audience and the memorability of your message. It doesn't matter how many people you are able to contact if your message doesn't register with them. Similarly, promotions that are memorable wouldn't be enough to grow your customer base unless they spread to new audiences. That's why social media and promotional items make the ideal pair. While social media expands your audience in a widening ripple of shares, promotional items give them something tangible to remember you by.
Try these 12 creative ideas on combining the two and reach for the stars.
1. Hashtag ItBrainstorm a page full of clever hashtags to create a buzz around your business. Puns and wordplay work well on social media. When you decide on one, use it consistently across social media networks like Facebook, Twitter, Instagram and Pinterest. Then you can use custom screen printing to promote the hashtag in store or at live events.
2. Sell YourselfWith modern printing capabilities, it's easy to make custom promotional products on short notice. Create a social media campaign promoting a flash sale on T-shirts, mugs, flash drives, etc. with your company's name. Put a 24-hour limit on the sale to increase the excitement on social media.
Screen printed t-shirts and other custom apparel sales make up about 32% of our industry sales. That represents over $6B in sales annually by companies offering decorated apparel. Screen printed t-shirts are a staple for festivals, races, clubs, schools, organizations, company giveaways, retail shops, and many other events. The most common question we receive is:
What T-Shirt Sizes Should I Order?Estimating the number of shirts to order can be tricky and vary depending on who is receiving or buying the t-shirts. However, most of the time you don't know the demographics of volunteers or tourists who will be receiving the shirts. In that case, you have to go with the Law of Averages. We have analyzed hundreds of orders over the last 2 years to get an average to make it easier for you to decide which sizes to order. [caption id="attachment_6145" align="aligncenter" width="600"] Note: For the 2015/2016 data used, we ignored XS and all sizes above XXXL size.[/caption] These sizes should give you a good range of sizes when you have volunteers at festivals or you are giving out t-shirts at events. We only analyzed 2015 & 2016 data since the size trend is for a higher number of the larger sizes. Due to the "growing" population, we will revise this estimate every few years.
Awareness, Promotional Product Ideas, Seasonal and Holiday / 18.04.2016
The 42nd Annual National EMS Week will be observed May 15-21, 2016. This week of observation was initially authorized by President Gerald Ford in 1973 and has continued since, getting bigger and bigger each year as EMS has evolved to more advanced roles within the healthcare system. For 2016, the National Association of Emergency Medical Technicians (NAEMT) has partnered with the American College of Emergency Physicians (ACEP) to promote National EMS Week. ACEP has done a great job in the past bringing awareness to the importance of the Emergency Medical Services (EMS) system. Now, NAEMT can bring additional first hand knowledge and experience to take this campaign to a higher level by infiltrating more EMS professionals on the ground level. EMS Week 2016 continues the EMS Strong campaign with the theme,
When it comes to thank you gifts at events, promotional items are the perfect giveaways. But presentation is extremely important. Handing out loose promotional products or giving them in a cheap white, flimsy box or disposable plastic bag isn't a good presentation. That cheapens the whole experience and lowers the perceived value of the gift. In the end, it can reflect poorly on your company or event. If your budget allows, you can opt for custom packaging and present your giveaways in a beautifully crafted box that perfectly fits your promos. However, this option isn't always cost-effective, and it takes planning well in advance. An alternative option is to use other promotional products as a vessel to hold your giveaways. For this purpose, you have to think outside the box (custom packaging) on this. A low priced plastic bag is frequently used to hold the multiple giveaways that are presented to your recipients. But why spend money on bags that will promptly be thrown away? Instead, also think outside the bag.
No, unfortunately the basic, cotton t-shirt is not dead. I only wish it was. It seems like most events I go to I get a t-shirt. Theoretically, I'm okay with that. I LOVE t-shirts. Let me clarify that statement. I LOVE cool and stylish t-shirts. Those who go cheap on the t-shirt style are typically the same ones that go cheap with the design and the print quality. However, the problem I most often see when companies give away t-shirts is the shirts are often sourced as cheap as possible, which leads to an extremely boring one color, lame design on a cheap, box cut, cotton shirt. Inevitably, those t-shirts never get worn, except for when repainting the walls in my house or changing the oil in my car. There are 3 major factors in determining the success of your t-shirt giveaways. All 3 are critical to make your project a success. If one is lacking, it can negatively impact the effective of your t-shirts.
3 Requirements For Great T-Shirt Giveaways
[caption id="attachment_2620" align="alignright" width="447"] The building pictured on the left is the Mandalay Bay, home of the PPAI Expo. The pyramid structure on right is the Luxor Hotel & Casino.[/caption] Another year is behind us with the prospect of another exciting year at Perfect Imprints. With the beginning of each new year comes the PPAI Expo, which is the largest promotional products trade show and held in Las Vegas, NV. At the expo, more than 11,000 promotional products distributors attend, along with roughly 1,300 promotional products suppliers to exhibit over 1,000,000 square feet of promotional products. Along with the exhibits, there are many educational sessions and networking events located at the Mandalay Bay Convention Center from January 10-14, 2016.