Marketing / 19.03.2018

Recently, a news article aired with a ridiculous request from the Grand Junction Fire Department in Grand Junction, CO. The news clip stated they are requesting the public to not wear shirts, hats, or patches bearing the fire department logo. They claim it may put you in a dangerous situation. **Cough, Cough, bull*#%&**. I could see it being potentially dangerous for citizens to wear clothing bearing law enforcement logos, but not for fire or EMS. But what really struck me as ludicrous is their policy stating their personnel are not permitted to wear their hats or screen printed t-shirts when off-duty. Sure they mean well, but here's the problem as I see it, and it's a big one. Before I tell you why this is a ridiculous policy, it's important to understand some background information about the lives of firefighters (and other similar professions). 
Promotional Product Ideas, Promotional Product News / 19.07.2017

You see promotional products everywhere. That pen you use to sign your credit card receipt. The drink coaster at your local pub. The notepad in your hotel room. The coffee mugs at your favorite diner. Those are all promotional items. This was a $20B dollar industry last year. So who's buying them? Below you'll find the top 10 buyers. If your business falls within one of the top 10 industries below and you're NOT using promotional items to promote your business, you're likely getting out-marketed by your competitors. You see promotional products everywhere because they are useful, effective, and essential to strengthening company brands. Every time you use a company branded item, their logo is "branded" into your brain. That company is brought to the forefront of your brain. While you may not need the products or services of that company at that moment, when you eventually do need them, you'll most likely think of them before you think about their competitors who didn't give you a useful promotional item.

So Who's Buying Promotional items?

Top 10 Buyers of Promotional Products It seems like everyone is buying them. The most successful businesses certainly are. Here's a breakdown of the top 10 industries who have embraced the effectiveness of promotional products. 
Marketing, Promotional Product Ideas / 19.06.2017

The Science Behind Promotional ProductsYou love the smell of a good cup of joe in the morning. In an early morning haze, when you're still getting your head together, strong coffee provides a needed pick-me-up. As you gaze at that cup of brew, what is staring back at you, apart from the steam of the hot beverage? Is it the brand logo of a well-known coffee chain, the artistic design of a china set, or a memento of a recent trade show that promotes an up-and-coming brand? If you are like 53 percent of Americans, you own drinkware with a logo on it. Chances are, you remember that company's name, and not just because you see it on your early morning trips to the kitchen for cafe au lait. Studies show that out of the five senses, scent makes the most powerful impact on the brain. So while your eyes may see the logo, smelling the coffee makes that corporate brand all the more unforgettable.

Senses Make Advertising Successful

Promotional Product Ideas / 15.05.2017

12 Ways To Boost Your Social Media Campaigns Using Promotional ItemsYou should consider business promotional products to be essential components of your larger marketing strategy. Although promotional items are fundamental if you want to expand your reach, there is a second component needed to unlock their true potential. There are two parts to the concept of marketing reach: the size of the audience and the memorability of your message. It doesn't matter how many people you are able to contact if your message doesn't register with them. Similarly, promotions that are memorable wouldn't be enough to grow your customer base unless they spread to new audiences. That's why social media and promotional items make the ideal pair. While social media expands your audience in a widening ripple of shares, promotional items give them something tangible to remember you by.

Try these 12 creative ideas on combining the two and reach for the stars.

1. Hashtag It

Brainstorm a page full of clever hashtags to create a buzz around your business. Puns and wordplay work well on social media. When you decide on one, use it consistently across social media networks like Facebook, Twitter, Instagram and Pinterest. Then you can use custom screen printing to promote the hashtag in store or at live events.

2. Sell Yourself

With modern printing capabilities, it's easy to make custom promotional products on short notice. Create a social media campaign promoting a flash sale on T-shirts, mugs, flash drives, etc. with your company's name. Put a 24-hour limit on the sale to increase the excitement on social media.