Marketing, Promotional Product Ideas / 12.02.2018

When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Marketing, Promotional Product Ideas / 30.11.2015

Using Promotional Products to Improve Customer ExperiencesA great customer experience must be a top goal for your business. To successfully grow your business and strengthen customer loyalty, you must ensure pleasurable experiences every time for your customers. A great customer experience includes many different factors, such as minimal waiting time, friendly and/or helpful employees, ease of finding the products or services they want, fair pricing, fast delivery, and many other factors. With so many factors involved, delivering a stellar customer experience EVERY TIME can be a daunting task. There are many times that we completely botch it and one of our customers have a less than desirable experience. Sometimes this occurs because it is an abnormally busy time of year and we fail to deliver timely service. Sometimes it results from inventory issues. Occasionally, it's simply a series of uncontrollable events that spirals out of control.
Drinkware, Food Promotional Items, Promotional Product Ideas / 13.07.2015

The craft beer market has exploded over the past few years. While the entire beer market accumulated a whopping $101.5 billion in sales, craft beer was responsible for $19.6 billion. Not too shabby! Here's an interesting chart that breaks down the beer sales by type. [caption id="attachment_3936" align="alignnone" width="1100"]2014 Beer Sales - Brewery Promotional Products Chart courtesy of Brewers Association, Boulder, CO[/caption] Now that you know the financial impact that beer has on our economy, you will better understand
Marketing, Promotional Product Ideas / 16.03.2015

Marketing Like A Drug DealerMarketing can be a tough job. You have to be creative. You have to BOLDLY stand out among competitors in your local marketplace. You have to be inviting. You have to show benefit to the consumer. You have to put your best foot forward! Your product or service has to be so good that your customers want to come back to you over and over. However, you do have to first convince them to try you out. Think about this scenario. Someone has a product that is desired by a certain demographic of consumers. However, trust is often an issue prior to the first purchase. Therefore, a free sample is provided to show the consumer how great the quality is and to build trust. The consumer tries the product, decides it is worthy and makes a purchase.

This scenario sounds a bit like a drug dealer, doesn't it?

Promotional Product Ideas, Thrifty Thursday / 12.02.2015

Thrifty Thursday - Promotional Non-Woven Grocery Bags

Reusable Grocery Bag w/ Poly Board Insert

Being featured today on Thrifty Thursday is our Reusable Grocery Bag (includes a Poly Board Insert for even more carrying capacity and easy fold-up). These grocery bags are made from recycled materials, so you can feel good about using them. Also, you are saving the use of harmful plastic bags by using reusable bags. Traditional plastic grocery bags can take more than 1,000 years to completely biodegrade. Additionally, these reusable grocery bags can hold up to 20 pounds of groceries. Since these grocery bags can be reused, if they are printed with your custom logo, your customers will have them around for months or even years.
Promotional Product Ideas, Thrifty Thursday / 05.02.2015

Thrifty Thursday - Drink Tokens

Custom Printed Wooden Nickels

Today on Thrifty Thursday, Perfect Imprints is featuring Custom Wooden Nickels. Great for bars and restaurants for use as drink tokens. Who doesn't like a free drink? They're very cheap; so you don't have to break your budgets supplying your customers with free product. However, offering free products to draw in consumers results in more sales!
School Spirit Items, Sports & Outdoor, Web Design / 13.10.2014

Promoting Your New Website DesignA great website for your business is critical for success. The first thing many people do before buying products or services from a company is visit their website and learn more about that company. Does the company look reputable? How are the reviews? How long has the company been in business? What other products or services does the company offer? What is the pricing? These are some of the common questions that consumers want to know. Hopefully your great, new website has the answers to the questions that your consumers want to know. Your website may be amazing. It may be the best in your region or the best in your industry. However, if your customers and potential customers don't know about it, the website is useless. If you are not getting adequate traffic to the site, what good is doing for your company? Promoting your site is critical. Below are a few ways to spread the word about your new site, including many FREE and CHEAP methods that are often neglected.

Ways to Promote Your Website

Promotional Product Ideas / 15.07.2013

It's summer and the time of year for vacations and that means bars and restaurants will be busier this time of year for many tourist based areas. One of the best ways to attract new patrons to your bar, lounge, club, or restaurant is to...

Promotional Product Ideas / 04.05.2013

Wooden Drink Tokens are common promotional giveaways for bars, lounges, and nightclubs as a way to give away a free drink and lure in new patrons. It's common to see the wooden nickels promoting a multitude of free drinks, such as a margarita, beer, glass of...