Promotional products have become staples in marketing plans for small, medium, and large companies. That's because they work. They are tangible marketing pieces which are reused often, reminding the recipients about the advertising business. Past trends were to plaster your company logo loud and proud on the front of products so your business is boldly seen by not only the person using that item, but also everyone around them. While that strategy can be effective when utilized properly, there is a new trend.
Product Spotlight, Sports & Outdoor / 30.06.2017
In their 300+ year history, the umbrella has helped keep our heads dry, advertise for us, and has even become a fashion accessory. The umbrella has a rather simple design that is easy to operate and manufacture. Maybe that is why it has remained relatively unchanged in 300+ years. Breaking it down, there are 4 basic types of umbrellas with which most of us are familiar.
Marketing, Promotional Product Ideas / 29.06.2017
Destroying Your Promotional Products Campaign - A Step-by-Step GuideIf you've handled your fair share of advertising campaigns then you know that sometimes promotions are a success and sometimes they fail. In fact, sometimes they bomb. The problem is that you're probably so caught up in your next campaign that you don't have time to analyze why your campaign took a dive or to put plans in place to avoid pitfalls in the future. So, we've put a guide together, but it's not your typical guide. We're not going to show you the steps you need to take to ensure your promotional products campaign succeeds. We're going to show you how to destroy it. In other words, you're going to see just how bad things can get so that you can take note and avoid these deadly marketing sins in the future.
Boating is a huge recreational activity for visitors and residents of coastal towns, as well as for towns adjacent to large lakes and rivers. In fact, last year in the U.S., there were 11,861,811 registered recreational boating vessels. (Statistic from the U.S. Coast Guard) If your business sells services or merchandise to boaters, this list of the top promotional items for boaters is for you. Boating is an activity that consistently requires the purchase of new supplies, new parts for your boat, and routine boat maintenance and cleaning. Your goal as a business owner who sells primarily to boaters is to not only obtain new boating customers but also keep them coming back.
Keeping Your Business Afloat With Boaters
It's time to be thinking about corporate Christmas gifts for your employees and top clients. Whether you give out gifts specifically for Christmas or as "end of the year" gifts, both employees and clients appreciate them...especially if they are useful gifts. Many companies give away gift cards, retail merchandise (such as Yeti), or other non-company branded items, but this is a wasted opportunity to strengthen your company branding. There are many high quality and extremely useful items you can get decorated with your company logo that your recipients will LOVE! If you think about popular retail gifts that consumers are buying, you can typically find the same or a very similar promotional option that allows your logo to be printed on the products. Below are our favorite corporate Christmas gifts.
Top 5 Corporate Christmas GiftsStainless Steel Tumblers Why have these items been so hot? Because they work and they work well. Most of the double wall stainless steel tumblers are the same or better quality than the beloved Yeti branded tumblers. However, at less than half the cost, you can have your company logo branded on the tumblers. Choose from the larger 30 oz. sizes, which are perfect for ice water, or the smaller 20 oz sizes, which are perfect for coffee. These ultra-functional tumblers will keep ice for over 24 hours and keep coffee hot for 5-6 hours! No wonder everyone loves them!
The Carhartt brand name is synonymous for rugged work wear; however, they also have a great line of bags and accessories that every working man or woman needs. Whether you need a duffel bag to tote your tools and change of clothes or a tool belt, these Carhartt items are perfect end-of-year corporate gifts or Christmas gifts for your employees. All of these Carhartt bags are extremely durable and made to last. They are also made to keep your gear protected. They are coated with Rain Defender, which is a water repellent to help keep your tools, clothing, computer, and other gear dry. If you are looking for premium Christmas gifts, look no further than Carhartt. Each piece is decorated with your company logo so your recipients will continue to be reminded about your company for years.
Halloween, Seasonal and Holiday, Trendy Tuesday / 25.08.2015
Non-Woven Polypropylene Bags With Reflective StripsHalloween is only a few months away, but you can start using this popular holiday to promote your business near the beginning of October. With Halloween comes trick or treating, so promoting safety while trick or treating is always a great goal for your marketing. These bags are not only reusable as grocery bags or tote bags, but they also have reflective strips to increase visibility at night. See the video below to see how well they work! Be Trendy and give away Halloween bags that are different than the standard ones all your competitors are giving away.
Fashion Lunch BagThis fashion lunch bag is just the right mix of fashion and functionality. You can advertise your business and look stylish at the same time. The lunch bag includes a zippered main compartment with hard-hinge opening and an open front pocket. It also includes dual carry handles and an ultra safe leak-proof PEVA lining to keep your food and drinks hot or cold for hours.
Beach Promotional Items, Drinkware, Promotional Product Ideas, Trendy Tuesday / 14.04.2015
Coleman 9-Can Soft-Sided CoolerTrendy Tuesday gives you the unique opportunity to see the top trending items in the promotional products industry. Today's product is this 9-can soft-sided cooler. Without ice it is capable of holding 9 regular sized soda cans. The cooler has a removable hard plastic lining to prevent leaking. The plastic lining is FDA approved for food contact. The antimicrobial protection resists odor, mildew, and mold. A 41" adjustable shoulder strap with padding makes the cooler comfortable to carry. The cooler includes a front zippered pocket and well as bungee cords on the top lid to hold extra gear. Mesh pockets are on the sides and inside lids for additional storage.
Trendy Tuesday gives you a glimpse of some of the most popular and trending products in the promotional products industry. These 17 oz Tritan water bottles are certainly popular giveaways. They are made of BPA-Free Tritan material and have a sleek, sophisticated design. Not only do they look great, but they also have a great price!