Every year, there are hundreds, if not thousands, of business conferences held all across the country. Attending one (or more!) of them is a great way to build up the visibility of your business and put it on the map. But one of the things that...
Marketing, Promotional Product Ideas / 27.09.2018
Want to break out of the usual boring event swag this year? Check out these tempting swag bag ideas to help you put together the perfect promo bundle. ...
Marketing, Promotional Product Ideas / 19.02.2018
Too often I receive calls from clients or new prospects needing promotional products in a rush for an upcoming trade show or event. Usually, that last minute call is because promotional products were never considered until the very end. While we do offer rush promotional items as quickly as same day production, these items often lose their effectiveness if they are treated as an afterthought with no plan. If you are buying promotional items only to randomly give them away at your next trade show, you're missing a huge opportunity to create a return on these investments. If simply handed out at random to every schmuck who passes your trade show booth, these items will likely not have the effect desired, which is to help those attendees remember your company.
When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.
Promotional Products Goals
Promotional Product Ideas, Trendy Tuesday / 22.01.2018
Be sure to check out the Hot and Trending Items for 2019. (Updated 1-22-19). Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased! Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors. One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients. Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018. Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks. 2018 Hot and Trending Promotional Products
As a business owner, a common goal is to be #1 in your market. Your market might be only your local town, your region, or nationwide. For some companies, it could even be international. Either way, your company must have excellent relationships with your suppliers to reach that goal. You can't dominate your market if you have unreliable suppliers. Your suppliers must be trustworthy, fairly priced, and reliable. They must be willing to work with your company to overcome challenges if they arise, which any business owner knows far too well these "challenges" can show their face at the most inopportune times. On the flip side, you must be willing to reciprocate the business relationship with your suppliers. That means not beating them up on pricing. It means being loyal. It requires good communication.
Our #1 Foam Fingers SupplierRecently, I had the opportunity to visit our favorite factory where our custom foam fingers are made. This experience was not only educational to learn the 7 steps to manufacturing bulk foam fingers but also critical in advancing our professional relationship with this key supplier.
Promotional products can be an incredibly powerful advertising medium. They can also be highly ineffective if used haphazardly. If you had your choice, would you rather your promos be powerful or impotent? Of course, that's a rhetorical question, so there's no need to justify it with the obvious answer.
Perfect Imprints is in search of a full-time Client Relationship Manager. We are looking for someone who will embrace our Core Values, as well as someone who loves connecting with people. Working well within a team environment is a must. This position involves connecting with our current customer base to nurture those relationships and turn them into long-term, loyal clients.
First impressions are important regardless of how vane or petty it may seem. You've heard it time and time again that you have 7 seconds to make a good impression. This not only applies to your person, but also for your business. The cold and hard truth is that people will size up your entire business within a matter of seconds. That means they will determine your trustworthiness and your competence to get the job done, likely before you've ever spoken to them. Once a person has formed an impression (especially a negative one), it's extremely hard to change their mind.
Are you familiar with Classical Conditioning? The simple explanation of classical conditioning is learning a new behavior based upon a repetitive stimulus. Over time, as you experience that stimulus, you behave in a certain way subconsciously. You don't even have to think about. Perhaps the most famous example is an experiment that most of us learned about in school - Pavlov's Dog.