Marketing, Promotional Product Ideas / 05.03.2018

Promotional products can be incredibly engaging. In fact, they are the only advertising medium which can reach all 5 of the senses - sight, touch, smell, hearing, and taste. They can be exciting. They can be nostalgic. They can bring joy. Promotional products can be awesome if you use a little common sense and spend some time thinking about who you want receiving them. They can help forge a bond between your brand and your customers. They will keep your company top of mind. They continue to advertise for your company long after they are purchased. Below are 5 labels often used for traditional advertising for which don't hold true for promotional products. If you disagree, it's highly likely you are doing it wrong.
Marketing, Promotional Product Ideas / 19.02.2018

Too often I receive calls from clients or new prospects needing promotional products in a rush for an upcoming trade show or event. Usually, that last minute call is because promotional products were never considered until the very end. While we do offer rush promotional items as quickly as same day production, these items often lose their effectiveness if they are treated as an afterthought with no plan. If you are buying promotional items only to randomly give them away at your next trade show, you're missing a huge opportunity to create a return on these investments. If simply handed out at random to every schmuck who passes your trade show booth, these items will likely not have the effect desired, which is to help those attendees remember your company.
Marketing / 29.01.2018

Below I’ve referenced 6 different advertising agencies you should ditch immediately. Take a few minutes to evaluate your current agency for correlations. If your current marketing firm seems to fit these six agencies below, you’re likely losing market share to your competitors. We are in an age of advertising where it is mandatory to be very different from your competition. Doing the same thing you’ve done for the past 10 years won’t cut it anymore. It’s time to be bold. Be brave. It’s time for change.
Promotional Product Ideas, Technology Products / 23.01.2018

Do you ever feel like you need a little more qi in your life? What is qi? Pronounced CHē. Qi is a word that stems from the Chinese (Mandarin dialect) which literally translated means air or breath. However, the definition is "the circulating life force whose existence and properties are the basis of much Chinese philosophy and medicine" - reference Google Dictionary. I often feel I could use a little more "life force" to get through my daily grind!
Promotional Product Ideas, Trendy Tuesday / 22.01.2018

Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased! Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors.  One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients.  Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018.  Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks. 2018 Hot and Trending Promotional Products 
Marketing, Motivation, Promotional Product Ideas / 07.01.2016

[caption id="attachment_2620" align="alignright" width="447"]PPAI Expo 2016- Las Vegas The building pictured on the left is the Mandalay Bay, home of the PPAI Expo. The pyramid structure on right is the Luxor Hotel & Casino.[/caption] Another year is behind us with the prospect of another exciting year at Perfect Imprints. With the beginning of each new year comes the PPAI Expo, which is the largest promotional products trade show and held in Las Vegas, NV. At the expo, more than 11,000 promotional products distributors attend, along with roughly 1,300 promotional products suppliers to exhibit over 1,000,000 square feet of promotional products. Along with the exhibits, there are many educational sessions and networking events located at the Mandalay Bay Convention Center from January 10-14, 2016.

Below are 8 reasons we LOVE to attend the PPAI Expo: