Marketing, Promotional Product Ideas / 19.02.2018

Too often I receive calls from clients or new prospects needing promotional products in a rush for an upcoming trade show or event. Usually, that last minute call is because promotional products were never considered until the very end. While we do offer rush promotional items as quickly as same day production, these items often lose their effectiveness if they are treated as an afterthought with no plan. If you are buying promotional items only to randomly give them away at your next trade show, you're missing a huge opportunity to create a return on these investments. If simply handed out at random to every schmuck who passes your trade show booth, these items will likely not have the effect desired, which is to help those attendees remember your company.
Marketing, Promotional Product Ideas / 12.02.2018

When you buy promotional products, it's important those items be part of a bigger plan. Your promos should always help lead to meeting a specific goal. Shortcuts don't work when buying promotional products if you want the maximum return on your investment. A plan is critical. But before you can plan, you must have a goal. Gone are the days you can randomly hand out branded items and expect grand results. You now have to be more creative than your competitors to be memorable. You can bet your competition is trying to outsmart you to win more of the market share. While promotional products are great items to help promote customer loyalty, they are also excellent tools to use for acquiring new customers. Below are a few examples of goals aimed at new customer acquisition along with suggested promotional items that should do the trick.

Promotional Products Goals

Promotional Product Ideas, Trendy Tuesday / 22.01.2018

Each year, I have the privilege of attending the PPAI Expo in Las Vegas, which is the largest promotional products trade show in the world. PPAI Expo 2018 was host to over 1200 suppliers with nearly 25,000 attendees and more than 250,000 promotional products showcased! Not only am I able to connect with existing suppliers for Perfect Imprints, but I’m also able to connect with new suppliers within the industry. This helps expand our product offering and strengthen existing relationships with our vendors.  One major benefit of the thousands of exhibitors at PPAI Expo is that I’m able to identify trending promotional products within the marketplace, allowing Perfect Imprints to better serve our clients.  Based on the recent exhibiting products at PPAI Expo 2018, I’ve identified the following promos as hot and trending for 2018.  Note: Some of my favs are not available yet on our website because they are so new. For those productions, you'll see (Link coming soon). I'll be updating with the links as soon as they are available in the coming weeks. 2018 Hot and Trending Promotional Products 
Marketing, Promotional Product Ideas / 08.01.2018

Promotional Products Longevity According to a recent study by the Promotional Products Association International, 81% of people keep promotional products for more than a year. Odds are the 19% that chose not to keep their items for more than a year were given either a disposable product, consumable item, or a low-quality promotional product. For this particle article, I'll be focusing on higher quality items, which have the incredible ability to stick around for many years to continue to advertise for your company.

The Need For Education

Sometimes I have comical discussions with prospects who don't yet understand the power of promotional products. That means they need more education about this incredibly effective advertising medium.
Marketing, Promotional Product Ideas / 11.12.2017

Trusted Promotional Products Firm Saves You Time and Money When buying promotional products, there are approximately 25,000 distributors in the United States. That means you have virtually an unlimited number of choices. However, not all distributors are the best choice. You have to choose the right promotional products firm for your company. When it comes to getting the job done right and getting the most out of your investments, an experienced promotional products firm is key. Additionally, you want a firm that is committed to providing the best options to meet your goals. It can't be about meeting the firm's sales goals, but it MUST be all about meeting your needs (as the client).
Marketing, Promotional Product Ideas / 27.06.2017

Need A Creative Way to Grab the Attention of Your Clients? Don't Miss These 25 Ways to use Promotional Items as Lead Magnets 25 Creative Ways to Use Promotional Items as Lead Magnets If you're looking for new, creative ways to grab the attention of your potential customers and clients, then read on to get these 25 ways to use promotional items in your marketing strategy today. Not only are these promotional products economical, but they are thoughtful. #1: Ship a Mug Brand a coffee mug or tumbler and ship it to a prospect. The next day, follow up with a branded packet of coffee and a note introducing your company. The two-day punch of gifts helps to peak interest in your company and serves to warm up your prospect to be much more receptive to receiving your phone call. #2: Mail a Handwritten Note Write a note of thanks on a company notecard and send it with a customized pen with your client's name printed on the barrel of the pen. In the note, thank your client for working with you on a past order. This is a great way to strengthen your relationship with your clients and earn more business from them.
Drinkware / 24.01.2017

Custom Stainless Steel Drinkware - 10 BenefitsStainless steel drinkware is all the rage. However, it's for good reason. Vacuum insulated stainless steel tumblers and water bottles work and THEY WORK WELL! In fact, the stainless steel tumblers are so popular, you can now find accessories for your tumblers such as these EZ Grip Tumbler Handles. Stainless steel drinkware is not simply a fad, though. There are many benefits of drinking from stainless steel cups, tumblers, and bottles as opposed to plastics and ceramics. Below are a few of the main reasons why we feel these are superior drinking vessels, making them excellent giveaways for your clients and prospects.

10 Benefits of Stainless Steel Drinkware

Drinkware / 19.01.2017

[caption id="attachment_6346" align="alignright" width="358"]Copper Vacuum Insulated Stainless Steel Water Bottles and Tumblers See some of our Copper Vacuum Insulated Water Bottles here.[/caption] Stainless steel drinkware is not a trend. It is a movement toward drinkware that is far superior to plastic drinkware. It's not a fad that will fade. Stainless steel tumblers and water bottles have become so popular because they work so well to keep your drinks hot or cold for many hours. All the popular name brand stainless steel tumblers such as RTIC or Yeti as well as many of the high-quality off-brand tumblers and water bottles are manufactured with vacuum sealed double wall insulation technology. All vacuum sealed tumblers and bottles are double walled, but all double wall tumblers and bottles are NOT vacuum sealed.

What does Vacuum Sealed Insulation Mean?

Drinkware / 18.01.2017

Custom Stainless Steel Tumblers and Water BottlesVacuum insulated stainless steel drinkware has become insanely popular in both the retail sector and in the promotional products industry. Once you actually use one of these high quality drinking vessels, you quickly understand why. They work and they work well. Most of the vacuum insulated stainless steel tumblers will keep ice in your drink for at least 24 hours. They typically keep your coffee hot for 4-6 hours. The vacuum insulated stainless steel water bottles work even better! Some of these water bottles boast 48 hours of cold retention and heat retention for up to 12 hours. When shopping for stainless steel tumblers and bottles, you'll notice huge differences in pricing. Here's why.