Trending Best Promotional Products 2020

The Best and Trending Promotional Items 2020

2020 is the year of clarity and this blog will clearly layout the top trending promotional items for 2020. This new year also brings a brand new decade. From decade to decade, trends change. The likes and dislikes of each generation transition. When it comes to promotional products, many items become obsolete. New technology items are introduced. Better functioning products are showcased. New retail-inspired products are released. And sometimes exclusive, never-before-released items are launched within the promotional products industry!

Each year, it is our mission to find the hottest trends in the promotional products industry. We do this to help you make the best decision for your marketing dollars based on sustained popularity and not surrounding quickly fading trends. Let me be clear that we are not interested in featuring fads (remember the fidget spinner?). We are interested in product trends that will be long-lasting so these items continue to provide marketing value for your brand. When you give away these products to your clients, they will be long-lasting and frequently used, which provides a continual reminder of your company. That’s a value that no other marketing medium can do.

Just a little insight into how we determine the trends…each year near the beginning of January, we send a team to the  PPAI Expo in Las Vegas. PPAI hosts the largest promotional products trade show in the world! This year, the PPAI Expo was held January 12-16, 2020. The trade show boasts over 1200 suppliers introducing their newest promotional items. By attending, we seek out the real trends from the manufacturers. We’re not making guesses about trends; we’re witnessing these trends first-hand!

1. Renewable Resources

Renewable Resources

A renewable resource is a natural resource that can quickly replenish the portion used in the manufacturing of that item. Some common renewable materials that are frequently used in the promotional products industry are bamboo, leather, and wheat stalks.

Bamboo, for instance, is the fastest growing plant in the world, growing at a whopping 1-4 inches per day. If you buy promotional products made of bamboo, you can rest easily at night knowing this is an eco-friendly option. Your clients will also love that you are concerned for our beautiful Earth.

If you can’t find what you’re looking for from renewable resources, be sure to consider recycled promotional items.

Wheat Coffee Mugs

Wheat Coffee Mugs

These promotional coffee mugs are made from wheat straw. You can shop all of the new promotional items made from wheat here.

Bamboo Twist Pens

Bamboo Twist Pens

With bamboo being the fastest growing plant in the world, these Bamboo Twist Pens means you are being conscious of protecting the environment by using a renewable resource.

Wheat Straw Sunglasses

Wheat Straw Promotional Sunglasses

Believe it or not, these promotional sunglasses are made of wheat straw. That means these are eco-friendly and made with a renewable resource.

2. Cannabis Promotional Products

Cannabis Promotional Items

33 states in the United States have legalized medical marijuana and 11 states have legalized recreational marijuana. Dispensaries are one of the fast growing businesses in the U.S. Stand out from other dispensaries and marijuana-related businesses with some of our cannabis promotional items. Whether you are are a cannabis producer, processor, retailer, or seller of edibles, effectively marketing your business should be a top priority. With many of these marijuana promotional products, not only can you brand them, but you can also sell them along with your product. Strengthen your brand every chance you get through branding the items you commonly use during a normal day of business.

Marijuana Educational Sliders

Medical Marijuana Educational Sliders

Do you want to educate people about the pros and cons of legalizing marijuana? This slider answers common questions about medical and recreational uses and furthers the conversation. Your logo is printed in full-color on each of the sliders. This interactive guide has tons of information about marijuana.

Cannabis Leaf Key Chain

Cannabis Leaf Stress Key Chain

You can bet this cannabis leaf shaped key chain will get attention. Whether you have a hemp-based business or a medical marijuana dispensary, these marijuana leaf key chains are great promos to promote your business.

Custom Matchbooks

Custom Matchbooks for the Cannabis Industry

Make it easy for your customers to light up their pre-rolls. Custom matchbooks are extremely cost-effective and a pack of matches can be included with every cannabis purchase. Your logo and dispensary contact information can be printed on the matchbooks. You’ll be extrremely surprised how cheap it is for a case of 2000 matchbooks that will generate a ton of exporsure for your cannabis business.

3. Upscale Stainless Steel Drinkware

Premium Upscale Stainless Steel Drinkware

Vacuum insulated stainless steel tumblers and water bottles have been all the rage for many years, and for good reason. Stainless steel is superior for hot and cold retention of your beverage over any other materials. However, with steel, you don’t always get the prettiest or the hippest look. Or do you?

The trend in stainless steel drinkware has taken an turn for the better this year with a much more upscale look.

You’ll find all new fun colors, interesting finishes, great styles, and even some new high-quality brands, such as Otterbox tumblers.

No longer are stainless steel tumblers and water bottles just a manly hunk of steel.

Otterbox Tumblers

Otterbox Tumblers

Otterbox is a name that is synonymous with quality and protection. Their tumblers are no different: they are extremely high-quality and they protect the temperature of your drink – for a long time!

Wood Grain Stainless Steel Tumblers

Wood Grain Stainless Steel Tumblers

A woodgrain pattern on stainless steel tumblers will certainly be noticed. These will not only stand out to promote your branding, but they will function extremely well since they are vacuum insulated.

Colorful Stainless Steel Tumblers

Stainless Steel Tumblers

You’ll LOVE the bright and vivid colors of the 25 oz. Lakeland Tumlers which include straws. These will be the new favorite tumblers to anyone who receives them.

4. Iridescent & Metallic Finish

Iridescent and Metallic Finish Promotional Products

Iridescent items gained popularity last year and look to continue their growth trend in 2020. Metallic finish items were popular many years ago and have made a comeback. Whether a solid metallic look or a simple metallic accent on your promos, the perceived value of the items increase with the metallic look! Make your brand radiate with iridescent promotional products. Whether you go with coffee mugs, tumblers, pens, or bags, the iridescent is sure to stand out. It’s time to add some color to your marketing items with iridescent and metallic finish promos.

15 oz. Iridescent Ceramic Mug

Iridescent Promotional Coffee Mugs

Stay trendy with these iridescent 15 oz. coffee mugs which are laser engraved with your company logo. They are dishwasher safe!

Iridescent Shopper Tote Bags

Iridescent Shopping Tote Bags

Once you give away these iridescent shopper tote bags, your clients will be shopping in style! Stay relevant by giving away trendy items that are also useful!

Iridescent Dry Bags

Iridescent Dry Bags

Waterproof Dry Bags don’t have to be boring colors. Ladies like to keep their belongs dry too when boating. These iridescent dry bags break the mold of the boring solid colored dry bags.

16 oz. Metallic Finish Coffee Mugs

Metallic Finish Coffee Mugs

Choose either Silver, Gold, or Gunmetal with these 16 oz. Metallic Finish Monaco Mugs.

Metallic Accent Tote Bags

Metallic Stripe Tote Bags

Get an upscale look with these Metallic Accent Tote Bags.

Metallic Finish Round Lip Balm

Metallic Finish Custom Lip Balm Round Shape

Round shaped lip balms are in high demand. The metallic finish makes them have a higher perceived value.

5. Premium Backpacks

Premium Custom Backpacks

Once upon a time, backpacks were plain, boxy, and ugly. Now, premium backpacks are not only fashionable, but they are extremely useful. In a world of commuting, traveling, and consistent exploration, backpacks have become a necessity. Having mutiple pockets for your belongs is a must along with a padded laptop compartment. Many people practically live out of a backpack as they spend their days at mobile offices, such as their local Starbucks or other local coffee shops. Show that you have style with some of these great, high-quality backpacks!

Mission Pack Black Backpack

Mission Pack Black Backpack with Engraved Metal Plate

The Mission Pack has large capacity and a padded sleeve for 15″ laptops. The multiple pockets are perfect for the traveler and cummuter. The water-repellent black exterior protects your belongings from rain and the 600D polyester materials adds durability. Check out all of the features here.

Denim Presidio Backpack

Presidio Denim Backpack

If lots of pockets is what you love, then you’ll LOVE the Presideo Backpack because it has 16 pockets, inlcuding an RFID lined pocket for security. Denim is very trendy so you’ll walk with swagger carrying this stylish backpack. This backpack has many more great features you can see here.

Penryn Pack

Penryn Pack Custom Backpack

With the Penryn Pack, you get a backpack not only that is durable, but also one that looks great. Store your 15″ laptop in the padded compartment, keep your credit card and passport safe in the RFID lined pocket, and enjoy comfort from the ergonomic design of the back panel and cushions.

6. Patches & Lapel Pins

Custom Patches and Custom Lapel Pins

Collectors patches and lapel pins have become a huge trend after attending recurring events. Whether you host an annual trade show, education conference, festival, concert, or other entertainment event, make sure your attendees have a collector’s item to take home. Custom patches with removable adhesive are great giveaways as well as custom lapel pins. Both of these items can be produced in the shape of your choice with your design to capture the essence of your theme or event. If you need help designing the patches or pins, we’re here to help! If you haven’t started the tradition of giving out collector’s pins or patches, it’s never too late to begin!

7. Essential Oils

Custom Printed Essential Oils

The essential oils industry has exploded over the past few years and projections show it will more than double by 2026 – increasing from 7.6 Billion in 2018 to 15.1 Billion in 2026. We’ve seen significant growth in the promotional products industry. When retail items are as popular as essential oils, it makes sense to piggyback that momentum with branded essential oils! Most people already have a diffuser these days, so giving way custom printed products with essential oils is a welcomed gift for most people. It’s important to remember that all essential oils are not created equal. You’ll find these essential oils are therapeutic grade that come in dropper bottles, sprayers, candles, soap, and bath salts!

5 ml Essential Oils in Dropper Bottle

5 ml Essential Oils in Dropper Bottle

Give your clients the good stuff with these 5 ml dropper bottles of essential oils! Choose from 9 different essential oils along with a few blends.

Essential Oil Infused Candles

Custom Candles infused with Essential Oils

No diffuser needed with these custom candles that are infused with therapeutic grade essential oils. Both a small and large option are availble for very affordable price! Choose from several popular blends.

Essential Oils Sample Vial with Custom Printed Card

Essential Oils Sample Vial with Custom Printed Card

For a really professional retail look, these Custom Printed Cards with a Sample Vial of Essential Oils is a great choice. Choose from quite a few different blends to allow your customers to experience the zen of therapeutic grade essential oils!

8. Pet Promotional Products

Pet Promotional Products and Branded Dog Giveaways

As estimated 75.38 Billion was spent on pets in 2019 – according to the American Pet Products Assocation. That’s a staggering number, which means people LOVE their pets. Whether a dog or a cat, pets are family members for animal lovers. Owning a dog actually makes people healthier and happier, so embrace America’s love for pets by giving out pet promotional products. When you show love and throughtfulness to their beloved dog or cat, you’ll capture the heart of your clients to create a lifelong fan of your brand. Giveaways of pet products don’t have to be just for veterinarians. They are also great for any pet-friendly business, such as hotels, bars, or restaurants who want to promote a pet-friendly environment!

Custom Dog Toys

Custom Dog Toys

Most dogs love to play with their owners. Giving out custom dog toys to your patrons is great for any business that wants to promot a pet-friendly outdoor space, such as outdoor patios at bars and restaurants. Dogs need exercise just as humans do, so promotional dog toys are great ways to promote pet health.

Collapsible Dog Bowls

Collapsible Dog Bowls with your Logo

When you are on the go with your pet, it’s so important to keep them hydrated. That why these collapsible dog bowls are so convenient and useful. Your logo is printed on the exterior of the bowls as a reminder that your customer’s pets are always welcome at your establishment. You can shop all of the custom printed pet bowls here.

Custom Dog Leashes

Custom Dog Leashes

Leashes are required at most pet-friendly establishments. However, leashes wear out, get old, and need to be replenished. Why not give out custom dog leashes? These leashes are printed all over so design a beautiful design that will become the new favorite leash for your clients!

Continuing Trends

All of the trends below were mentioned in last year’s post, but we would be doing you a disservice by not mentioning them for 2020. The trending promotional products below are just as hot or hotter this year, so they deserve to make the 2020 list.

Custom Straws

Custom Printed Straws

Promotional straws also made last year’s list of the hottest trends in the promotional products industry and they’re going to be a bigger seller in 2020! That’s due to the scores of major cities banning the use of plastic straws. However, consumers still want straws, therefore, alternatives arise. Some of the hottest custom straws include reusable stainless steel straws as well as paper straws (which are biodegradable).

Paper Straws

Custom Paper Straws

While you can’t print on these paper straws, you can brand the box they come in. Since paper straws are good for one-time use only, branding on the individual straws would be wasteful anyway.

Stainless Steel Straw Kit

Custom Stainless Steel Straws

Having your own stainless steel straws ensures you are always prepared when you are at a restaurant. Some restaurants are just refusing to give out straws of any type since plastic straws were banned in their cities. But have no fear, because these reusable stainless steel straws will do the trick!

Collapsible Stainless Steel Straws

Custom Collapsible Straws

These stainless steel straws are collapsible and include a compact carrying case for convenience. The case is printed with your company logo to continually remind your customers of your brand.

Campfire Mugs

Custom Campfire Mugs

Custom Campfire Mugs have proven to be high in demand. Last year, the demand was so high that inventory levels were consistently depleted among many major manufacturers. This year, they will continue to be a trending mug with much deeper inventory levels for 2020! Retro is still in style, along with the rise of outdoor events, making campfire mugs very popular items!

15 oz. Ceramic Campfire Mugs

Promotional Campfire Mugs

These 15 oz. Ceramic Campfire Mugs feature the traditional retro granite exterior and are printed with your custom logo. Choose from 15 popular colors!

14 oz. Deep Etched Campfire Mugs

Deep Etched Campfire Mugs

There are 3 major advantages of choosing the 14 oz. Deep Etched Campfire Mugs – 1) The logo is permanent (unless you break the mug), 2) They are dishwasher safe, and 3), You can order a low minimum!

12 oz. Enamel Campfire Mugs

Custom Printed Enamel Campfire Mugs

These Enamel Campfire Mugs are made of steel with an enamel coating and they hold 16 oz. Recommended to cold drink use only because the steel will get very hot with hot drinks.


Custom Socks

Sales of socks have seen an upward trend for a few years now in the retail sector, and that’s no different in the promotional products industry. Custom socks were hot items last year and sales will continue in 2020. Global sock sales is estimated to reach 24.16 Billion by 2025, up from 11.7 Billion in 2018. Customers love receiving socks, especially socks with cool designs. Start a tradition of giving out themed socks for your annual events or as quarterly giveaways to help your clients start their collection. They’ll begin to get excited for the next design release and be burning with anticipation!

Cork Bottom Promotional Items

Cork Bottom Promotional Products

We saw a huge rise in cork promotional items last year. In fact, we predicted that popularity at the beginning of last year. This year, there are many more options, and these beautiful items will continue to be hot sellers. For 2020, we are narrowing this down to Cork Bottom Promotional Products. Whether you are looking for coffee mugs, tumblers, water bottles, tote bags, drawstring backpacks, or journals, cork is a perfect accent for a high-end look. You can shop all products made with cork here or narrow down to the products with a cork bottom here.

Cork Bottom Stainless Steel Water Bottles

Cork Bottom Vacuum Insulated Stainless Steel Water Bottles

These water bottles give you the benefits of vacuum insulated stainless steel with the added bonus of a cork bottom so it doesn’t make a lound bang when setting it down on a table or desk.

Cork Bottom Drawstring Backpacks

Cork Bottom Drawstring Bags

Cork can make even a simple cotton drawstring bag look elegant. Step up your giveaway with the cork bottom drawstring backpacks!

Cork Bottom Ceramic Coffee Mugs

Custom Ceramic Coffee Mugs with Cork Base

Let’s face it, there are too many other perfect unions than cork and ceramic. Besides the premium look, these 14 oz. Ceramic Cork Bottom Mugs have the huge benefit of not needing a coaster! No more ugly looks from hosts for not using a coaster on their end tables!

Wireless Phone Chargers

Custom Printed Wireless Phone Chargers

Consumers are demanding more and more wireless products. This include wireless cell phone chargers, which were included in last year’s trending list. For 2020, they will continue to be hot items. There’s practically not a new cell phone on the market now that doesn’t allow wireless charging. Sometimes, these are known as Qi chargers due to the Qi charging technology created by the Wireless Power Consortium (WPC). So many more wireless chargers are now available at very affordable prices, making these great giveaways for your top clients.

Force Wireless Charger

Force Wireless Chargers with Your Logo

The Force Wireless Chargers have a minimal design with a 10-watt output for faster charging. Your logo is printed prominently on the top so it’s highly visible when not in use. The Blue LED indicates it is wirelessly charging.

High Density Wireless Charger and Power Bank

High Density Wireless Charger & Power Bank

This wireless charger is a dual threat because it is both a power bank and a wireless charger. The 10,000 mAh power bank is good enough for a full charge of most mobile phones. Take extra power on the go without a charging cable with this compact wireless charger/power bank combo.

Wireless Charger and Bluetooth Speaker

Wireless Charger and Bluetooth Speaker

Here’s a great party giveaway – a wireless phone charger with built-in Bluetooth speaker. Play your music while charging your phone! Give this out to your best clients and they’ll never forget you!

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Patrick Black
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Patrick Black, MAS, is the founder of and has been in the promotional products industry helping businesses and organizations since 1999. When not geeking out over the newest and greatest promotional items, you can find him paddleboarding at the beach or hanging out by the pool with his wife, three kids, and his basset hound in Fort Walton Beach, FL.