The Ultimate Guide To Marketing A Successful Sports Event Using Promotional Giveaways
Professional sports teams like the New York Yankees, Los Angeles Lakers, and New England Patriots can easily draw large crowds to their home games without relying on promotional giveaways.
But even they understand that they can make big crowds even bigger by providing their loyal fans with custom printed sports promotional items. People tend to flock to sports events when they know they’re going to get something for free simply by walking through the front gates.
If you’re in the process of trying to market a successful sports event, you should follow the lead of the Yankees, Lakers, and Patriots and use promotional giveaways to bring people out in droves. There are plenty of products for you to choose from, and they’ll result in bigger crowds during your next event.
Here are some of the most effective ways to market a sports event by utilizing promotional giveaways.
Bring Baseball Fans Out to a Game by Giving Out Baseball Beach Balls
There’s nothing quite like going to a baseball game on a warm summer day. From the first pitch to the 7th inning stretch, people have a blast sitting in the stands and taking in a game.
But if you’re a high school or college athletic director or even an employee for a minor league baseball team, you know how tough it can be to get people to show up for games night in and night out. There are so many games during a season that there are bound to be a few with low attendance.
If you want to keep the fans coming out to baseball games, personalized baseball giveaway items will do the trick. Give out a 16″ Baseball Beach Ball to each fan who shows up for a game and you’ll see your attendance soar.
As an added bonus, you can also usually get a sponsor to cover the cost of the balls in exchange for their logo appearing on it. Your fans will have fun with the beach balls, and you’ll enjoy packing the stadium for a game at the same time.
Encourage Football Fans to Come Make Noise on 4th Down With Football Clappers
Sports fans make a lot of noise at just about every type of sporting event. But it’s especially important for football fans to show up and show out when their team is playing in a big game.
If you’re having trouble getting noisy fans to come out to high school, college, or arena football games, personalized football giveaway items can be used during promotional giveaways to make that a thing of the past.
And if you want your fans to be as noisy as they can possibly be during key moments in a game, send them into a frenzy by setting them up with Football Clappers.
With Football Clappers, your fans can make as much noise as they want to in order to throw the other team off their game. And you can help promote a sponsor or advertiser by including their name and logo on the clappers you hand out.
Get Basketball Fans to Dribble Down to a Game With Mini Rubber Basketballs
Thanks to the overwhelming success of the NBA in recent seasons, basketball has turned into one of the most popular sports in the entire country. LeBron James, Kevin Durant, and all of the other NBA stars have solidified basketball as a sport to be reckoned with.
With that in mind, it’s not hard at all to get people to come out to a high school or college basketball game, a dunk contest, or even a charity game these days. But if you want to make sure that the stands are packed during your basketball event, encourage fans to show up by dishing out personalized basketball giveaway items.
Kids and adults alike are always looking to add another basketball to their collection. So why not pass a 7″ Mini Rubber Basketball to them when they attend your basketball event?
It’ll give them something to hold in their hands and play with at the game. You can also decorate the basketballs with a logo, a business name, or whatever else you want.
Good luck keeping the hoops fans away when they know you have basketballs waiting for them at the entrance!
Give Golfers the Chance to Win an Award at a Golf Fundraiser
There are so many reasons to love golf. Even though it can be a little bit frustrating to play at times, there’s still nothing like heading out on to the golf course and spending a few hours driving and putting a golf ball around.
Because golf is so much fun, there are more and more organizations that have chosen to fundraise by holding golf tournaments. They’re able to raise a lot of money while also providing people with a fun morning or afternoon.
To generate interest in your organization’s next golf tournament, do more than just rent out a course for a few hours. Instead, entice golfers to come out and give it all they’ve got with personalized golf giveaway items.
Specifically, there are personalized golf awards that you can create and hand out to those who play well at your tournament. Designed to look and feel just like the trophies that are handed out to the pros, you’ll have golfers clamoring to play in your tournament when they realize what awaits the winner.
Wrangle Hockey Fans Down to the Rink With the Promise of a Puck
Hockey is one of the most exciting sports to catch in person.
It’s fun watching it on TV, too. But people are often blown away by how much action is packed into the sport when they go to a game and see it played live for themselves.
Unfortunately, it seems like fewer and fewer hockey fans are coming out to games these days for whatever reason. That can make life difficult for those who love the sport and are trying to encourage people to come to check out games.
If you’re in the hockey business, whether at the high school, collegiate, or professional level, there are ways to get young and old hockey fans excited about attending a game. Consider giving them personalized hockey giveaway items that they’ll be able to take home with them once the game ends.
There are lots of options for those looking for items that will make their sports events a success. But you really can’t go wrong with a classic Hockey Puck.
You can have whatever you want printed on the puck and pass the pucks out to your fans during a special game at some point in the future.
Motivate Soccer Fans to Attend a Match With Mini Soccer Balls
Soccer is the most popular sport in most other parts of the world right now. But in the U.S., it still trails football, basketball, and baseball in terms of popularity.
That could change in the coming years. There is a chance soccer might pass baseball over the next decade.
When that time comes, you’ll have a much easier time attracting fans to soccer matches throughout the country. But for now, it’s still a good idea to entice sports fans to attend soccer matches with promotional giveaways.
Personalized soccer giveaway items come in many shapes and sizes. But if you want to encourage fans to attend a match and do something good for the sport as a whole in the process, how about giving away Custom Mini Soccer Balls?
The balls will bring in more people to the next game you’re trying to market. It’ll also make it easier in the future as people will hopefully put the balls to good use and see how much fun soccer can be.
Make People Want to Check Out a Cheerleading Competition With Megaphones
Is cheerleading a sport? This is a question that has been asked time and time again.
If you ask us, we say it’s definitely a sport. The things cheerleaders are able to do during their routines are nothing short of amazing.
If you’re going to be hosting a cheerleading competition soon, you can sell the sport to others through the use of team spirit giveaway items. These items can help you to promote a specific cheerleading squad or a competition that’s being held.
Some of the most popular cheerleading items, by far, are cheerleading megaphones. From smaller 8-inch megaphones to much larger 32-inch options, they came in a range of different sizes.
Consider giving out smaller megaphones to those who attend a cheerleading event. They’ll get put to use during the competition and make more people believers in the power of the sport.
Tell Tennis Fans to Come to a Tennis Tournament to Bag a Free Backpack
Tennis doesn’t always get as much publicity as many other sports do. But it’s a lot more popular than you might think.
There are more than 18 million tennis players in the U.S. right now in addition to about 13 million people who play tennis every few years.
Tennis matches are a lot of fun to attend and allow people to appreciate the complexities of the sport. But getting people to come out to tennis matches that don’t involve the likes of Serena Williams and Roger Federer can sometimes be a challenge.
If you’re in charge of running a tennis tournament, you can get around this by offering people personalized tennis giveaway items when they show up. They’ll serve as all the incentive people need to come out and take in a match.
For example, a GameTime! Tennis Ball Drawstring Backpack will prove to be a huge hit among both adults and kids who attend tennis matches. They’ll love the look and feel of the bag when they put it on. It’ll also help promote the sport when they wear it.
One added benefit of a giveaway bag like this is that it’ll allow you to place your tournament sponsor’s logo on it. Your sponsor will be thrilled with the exposure you’re providing for them, which means everyone will be happy with a giveaway like this.
Attract Attention for Your 5K by Offering Free Cooling Towels
When they’re not holding golf tournaments for a good cause, many organizations these days are choosing to hold 5K runs. People love showing up for them and taking part in a run that does some good for someone in their community.
One of the problems with 5Ks, though, is that there are just so many of them. It can start to feel like there’s a different 5K in your town every other week.
If you want your organization’s 5K to stand out in the crowd, one thing you can do is set participants up with exercise and fitness giveaway items. They can actually use these items on the day of your 5K and then take them home and use them later.
The Very Kool Cooling Towel is one excellent giveaway item for those planning 5Ks. They’re designed to keep runners cool before, during, and after runs.
Market your 5K by handing these towels out to those who attend. Runners will be more than happy to take them off your hands and use them immediately.
They’ll come in handy if you plan on holding your 5K run once every year. When people use them throughout the year, others will see them and be more likely to sign up for your 5K the following year.
Use Promotional Giveaways to Make Your Next Sports Event a Huge Success
As you can see, there are so many good ways to use promotional giveaways to market a sports event and make it as successful as possible.
The next time you’re brainstorming ways to market an event, consider utilizing promotional giveaways. People love getting free things and will be more likely to come to your event when they know they’ll be getting something in return.
Check out our blog to see some of the ways you can use promotional giveaways to market more than just sporting events.