Tips and Tricks for Starting an Email Newsletter

As a business owner, you want to make sure you’re getting all the service requests or as much product sales as possible. That’s where marketing comes into play. There are various avenues that you can take when it comes to marketing your business. You can do social media marketing, newspaper, billboard, TV ads, email newsletters, etc.. All of these options have the ability to make an effective impact on the people you are trying to reach.

One of the best ways to go about marketing your business is by sending out email newsletters.

You’re probably thinking that email newsletters or email marketing, in general, is out of date. Believe it or not, that’s the furthest thing from the truth. 

While email marketing may be one of the oldest forms of marketing, it is still largely used by the majority of companies. If you’re still questioning this method of marketing, don’t worry it will be explained later.

We’re going to provide some tips and tricks for starting an email newsletter.

Table of Contents

  1. What is an Email Newsletter?
  2. Why is Email Marketing important?
  3. How to Start an Email Newsletter
  4. Mistakes to Avoid

What is an Email Newsletter?

Before we get into how to effectively start an email newsletter, it’s best to know what it is for those who are unsure of what it is.

An email newsletter is a way for companies to inform their subscribers about important updates on the company. These updates can be recent news recently about the company or upcoming sales. 

An email newsletter helps build brand loyalty. It could also help you reach several goals such as increased traffic, brand awareness/recognition, increased sales, and social media promotion.

Sign up and subscribe to this newsletter to see examples of what the look like.

Why is Email Marketing important?

Email Newsletters are important for a variety of reasons. 

The biggest thing is the coverage. Over 3.8 million people use email. People send and receive over 281 billion emails on average. Business emails make up a majority of emails sent daily, around 109 billion. If used wisely, email newsletters can cover enormous audiences in a short period.

Email newsletters are very effective. They can yield a large return on investment when done correctly. It proved to be the most commonly used type of email for engaging with the clients.

Email newsletters are more personalized. Marketers have to take customer personalities into account when creating emails. This approach pays off because customers are more likely to make a purchase knowing that something was catered to them. 

Email newsletters can hold credibility. Utilizing newsletters to share upcoming trends in your niche or showing how something is made can be an ideal way to create credibility within your business.

Email newsletters can build relationships with customers. The overwhelming competition in internet marketing stimulates brands to get more creative and genuine. Businesses that give more, tend to get more in return. Email newsletters are an excellent channel for building long-lasting relationships with the audience.

How to Start an Email Newsletter

When To Send the Newsletter

There is no universal time or day to send an email newsletter. There’s definitely no one-size-fits-all approach, but wary that sending too many emails is one of the main reasons that users unsubscribe.

Test out how frequent the email newsletters should be sent out by creating a calendar when it’s sent.

Design

The success of an email newsletter doesn’t just depend on the time that it’s sent or the contents within but it could be more technical than that. It’s extremely important since it influences user experience. If a reader needs to scroll left and right to read your email, your CTR will dramatically decrease.

Stick to a 600px width when deciding on the size to be on the safe side. 600 pixels is considered the email width standard for any device. Of course, you can change the size, but test if it displays well on any screen resolution and across the devices your subscriber use.

Content

Make sure you’re not making the newsletter too wordy. Email marketers recommend putting vital information above the fold since the average readers’ attention span is eight seconds. Most people will get bored and close the email if it’s long. 

Subject

Your subject line is very important. This will be one of the main reasons why someone will want to click on an email. Your subject line can be anything: a question, an answer, a single word, or even a full sentence. As long as it’s intriguing enough to make your readers want to click on it.

Mistakes to Avoid

Consistency

Avoid sending messages inconsistently. You should have a consistent schedule for your email newsletters. No matter if you’re sending it out on a daily, weekly, or monthly basis, it should be sent out at the same time every time. If you send very infrequently, however, your subscribers may forget about you and automatically mark your message as spam because they simply don’t remember what it is.

Testing is Important

Don’t skip the email testing. If you send HTML email messages, it is imperative that you test your messages on a variety of email clients to make sure the messages look like they are supposed to and that all of your links work. Be sure to test them on multiple platforms.

Spam Filters

Make sure your messages aren’t setting off spam alarms and never making it to your recipients’ inboxes.

Unsubscribing

Don’t try to hide or exclude the unsubscribe link. This can get readers to complain and think of your brand in a negative light, but you can also get into a lot of trouble if you violate CAN-SPAM regulations.