Tips for running ads on Facebook

The beauty of every social media platform in this day and age is that they all have an advertising system. Facebook actually has one of the most intuitive and sophisticated advertising systems out of all of the social media platforms. It comes with various features, insights, as well as tools to measure and specify the audience. With Facebook taking the helms of being the most fully integrated social media platform for advertising, companies are looking for ways to navigate it. Are you an advertiser looking for tips for running ads on Facebook?

While Facebook is a great platform for companies to advertise on, many of them don’t use it effectively or efficiently. Money and other resources go down the drain because a strategy hasn’t been built or they just simply don’t know how to use the platform.

To succeed with Facebook advertising, all it takes is a little knowledge, some planning, and what the best practices are.

Here are some tips for running ads on Facebook:

Audience Insights

Facebook’s Audience Insights is one of the best tools that’s available for you to use. Audience insights allow you to research and learn about specific audiences before sinking your time and budget before targeting them. This is also called data mining. Facebook data mining has the ability to show you exactly who your target market is, and that can be based on the people that like your Facebook page.

With audience insights, you won’t need to go into making an ad campaign blindly. The information gathered can help you target users who are likely to follow through with your ads call-to-action. 

This feature will save you time and money, allowing you to focus on the quality of the ad and avoid wasting time on targeting.

Facebook Pixel

The Facebook Pixel can be crucial to understanding how well your ad campaigns are doing outside of Facebook.

Installing the Facebook Pixel should be a no-brainer. 

Advertisers use this feature to capture valuable data and can help determine certain KPIs when installed correctly. The pixel can also help with setting up future ads or retargeting your audience with your current ones.

Ads Sets For Each Audience

One of the best features of Facebook’s advertising platform allows you to create separate ad sets for unique audiences. What this means is, you can make two different ads within a campaign and deliver them to two completely unique audiences. If you want, you are able to create the same exact ad and send it to two different audiences. The result, in the end, is better targeting and reach.

For example, let’s say your selling kitchen products such as a knife and you’re trying to sell to two different groups. Instead of having the same ad deliver to everyone, you can create two ads unique ads for two different target markets.  The first ad can focus on professional chefs and the other ad can focus on people that like to cook as a hobby.

Ads Deserve A Landing Page

A good rule of thumb is to rarely connect an ad to your website or product page without bringing visitors to a landing page. Landing pages are important. Landing pages can help you maximize your Facebook Advertising efforts by providing users with information before asking them to buy.

A lot of money gets spent on ad clicks, so it makes sense to at least make each click worth it by adding a landing page. You don’t want to send users to your website with no clear direction on what they are supposed to be doing or what the point of the ad was. Without any information to go off of, users get lost and that money is down the drain.

Use Videos and Images

Targeting your audience is a very important part of setting up a successful ad, but it won’t get clicks if it has nothing to go off of. 

You could be selling the best and fastest car that does it all but if you don’t have an image or video to showcase it, nobody will care or click on it. People can be influenced by images and videos to help them make a decision whether it be for a purchase or something else.

Video ads on Facebook outperform regular image ads as well other ad formats. This is not to say images don’t work but they don’t tell a compelling story compared to a video. Educating your target market can be incredibly effective especially for a new product or service.

According to this HuffPost article, “visualization works because neurons in our brains, those electrically excitable cells that transmit information, interpret imagery as equivalent to a real-life action”. What this means is that visual content is far more influential than textual content.

Bid Strategy and Budget

This is a very important tip when it comes to Facebook advertising, the bid strategy, and the budget. The reason this is important is that you can end up spending more than you intended. Thanks to Facebook, they make it easy to do this with a thing called Optimized CPM.

What optimized CPM does is gives facebook the ability and permission to bid for ad space based on constraints and goals that you provide. In turn, this can allow you to maximize the budget you have and avoid spending more than want. Until you get the hang of how much ad space costs and how much you’re willing to spend, Facebook can take of this portion of your ad campaign.


Creating a successful Facebook Ad campaign is all about understanding the platform and the features that come with it. Ad campaigns need careful planning and research. Figuring out who you’re targeting and how much you’re willing to spend should be the second step. 

These tips for running ads on Facebook should give you a better idea of how to get started in the right direction. Since Facebook is always changing its platform, be sure to stay on top of any changes that are made.