When using Instagram for your business, it can be easy to fall into a rut of lackluster content that leaves your followers bored and uninterested. Does your company’s page need a face lift? It might be time to rebrand your Instagram. Here are few tips to get you on the right track:
Figure Out Your Goals
Yes, it’s cliche. But really, what are your goals? Ask yourself, what are you looking to achieve with this rebrand?
Are you looking to gain more customers? Reach a new target market? All of the above? Great, now you can make a game plan. If you know what your goal is, then you can figure out how to achieve it via Instagram.
If you’re looking to boost sales in your new line of lipsticks, it might be a good idea to post professional photos of all the different colors you have to offer.
If you’re looking to gain a following and boost brand awareness, it might be time to start adding hashtags to your captions and following other accounts to build your Instagram presence.
There are endless possibilities in what you can achieve on Instagram, especially if you decide to completely rebrand. Just make sure you understand why you’re doing it first, and go from there.
Keep it Consistent
One of the most important factors to keep in mind when rebranding your Instagram page is to keep your content consistent.
Viewers don’t like to see a post once a month. Maintaining a successful Instagram page means posting almost daily. However, that doesn’t mean that posting more than once a day will be even better. Consistency is key in your posts, as long as it’s in the right frequency.
If you don’t post often enough, you risk looking out of touch and not current enough. Post too often and you’ll become a nuisance to your viewers. The goal with this is to pop up enough in their feed without completely taking it over. The best thing you can do is experiment with posting frequency to see what suits your target market best.
Don’t Get Carried Away With Filters
While the early stages of Instagram left its users in awe with bright, overly-saturated filters, it’s better these days to keep it more natural – or at least to a specific color scheme.
Many successful Instagram pages choose an “aesthetic” to adhere to, referring to the overall look and feel of your content. This can be easily created through posting photos and graphics that fall under the same color schemes and families. This is an extremely simple way to ensure your feed flows well when viewed as a whole.
Recess or Boheme Goods are two brands with completely different aesthetics that have successfully achieved this. Both pages are consistent with the style and coloring of their posts, and are great examples of how you could take your Instagram page to the next level.
This strategy also allows you to visually embody your brand in a candid way for potential viewers. When someone clicks on your Instagram page, it only takes them a few seconds to decide if they want to explore your page or move on to the next thing. The upside to this is that if you play your cards right, you can gain tons of followers in no time.
Start From Scratch
If you’re doing a complete rebrand with your Instagram, it might be time to delete some of your old photos.
Whether you decide to completely start from scratch with your page or not, it would be a good idea to at least go through and delete old posts that don’t fall in line with your new brand strategy. As mentioned before, consistency is key here. You never know who’s going to fall down the rabbit hole of scrolling through your entire feed. Even an odd-fitting caption from a post 3 years ago can be off-putting to viewers.
If you don’t start brand new, your old posts aren’t guaranteed to destroy your new aesthetic. However, you should definitely give it a comb-through and some fine-tuning at the least. You’ll be glad you did.
Choose Your Words Wisely
From the captions for your photos to your Instagram bio, choose your words wisely.
Your bio is a great way to give a brief snippet of what your brand is, or insert a clever phrase to grab your audience’s attention. Viewers expect more than just a company name and establishment year these days.
When a user clicks on your profile, they want to learn as much about you as they can, in as short a time as possible. The perfect Instagram bio will tell viewers what your company does and stands for.
Captions also make a huge difference in the feel of your page. A company that makes apparel for the whole family may want to use friendly, upbeat captions. On the other hand, a wine company might be better off using simple, sophisticated language on their page.
Profile Pictures are Everything
If you don’t choose a bold, eye-catching profile picture for your Instagram account, your strategically written bio and well-planned posts might not ever be seen.
You can have the most aesthetically pleasing feed on Instagram, but if your profile photo is bland, it’ll never get the views and likes it deserves.
A logo with your company name and colors in it is an optimal choice for your profile picture. It should be something that also flows with your page’s content aesthetic, and should be easily recognized by current customers.
Your profile picture can easily serve as a gateway to new customers (or not) depending on what you use, and definitely shouldn’t be overlooked.
Make it YOU!
Or, make it your business so-to-speak. Above all, your Instagram page should reflect your business as a whole. A great profile photo, intriguing content, and clever bio are all amazing things to have. But if it doesn’t properly match up with your brand, it’s all a waste of time.
You’ve decided to rebrand your Instagram page – so go all out! Make a plan, make it match your brand, and the rest is easy. Hope you’re ready for all the new follower notifications you’re about to get!