What Else Are You Lowering If You Lower Your Prices Too Low?

Lowering your pricing too much is like lowering your pantsBeing competitive with your pricing is extremely important in the business world. However, lowering your prices too much can be harmful to not only your bottom line, but also to your customer service.

In the promotional products industry, pricing discounts are based upon the quantity of products ordered. The more you order, the bigger discount you receive…up to a certain point. Eventually, no matter what the quantity, the price simply can’t go any lower. (See the cartoon below).

This pricing structure is similar to many other industries in which larger volumes merit larger discounts. However, to deliver quality service to your customers, you have to have quality employees. And to have quality employees, you have to pay good wages. Therefore, you need enough margins in your product or service pricing to compensate your hard-working employees who are delivering that stellar customer service.

Funny Promotional Products CartoonConsumers demand excellent customer service; however, many consumers don’t think about the cost involved to sustain quality workers. Therefore, I challenge consumers to weight out the cost of poor service when considering pricing. Choosing uber-low pricing that is too good to be true will likely result in low quality products and poor service.

At Perfect Imprints, we opt for fair pricing. While our pricing is very competitive, it is not always the lowest and it’s certainly not the highest. Our goal is to provide a service that goes far beyond just selling promotional products.

The value our employees bring to every transaction includes expertise from years of experience in the promotional products industry, professional graphic design, education from college degrees, on-the-job training, continuing education, and a genuine desire to help your marketing campaign to be as successful as possible.

We aim to personally connect with each of our clients to develop a working relationship built on trust, reliability, and a strong working knowledge about what fuels your business. Try finding that with the bargain priced websites.

Our commitment to world class customer service has been our top priority since we started the company in 1999. We look forward to helping you succeed in your marketing efforts for years to come.

We are social, and would love for you to follow us on our various social media sites and participate in our conversation so we can get to know you even better!

             

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Patrick Black
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Patrick Black, MAS, is the founder of Perfectimprints.com and has been in the promotional products industry helping businesses and organizations since 1999. When not geeking out over the newest and greatest promotional items, you can find him paddleboarding at the beach or hanging out by the pool with his wife, three kids, and his basset hound in Fort Walton Beach, FL.