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Email marketing is a form of digital marketing used by companies for various reasons. These campaigns can be used to do everything from promoting sales to informing subscribers with weekly newsletters.
One of the great things about email marketing is that it allows businesses to send emails to mass amounts of people without having to type a new email for each recipient.
This digital marketing strategy is also great for building a community around your brand among those who support your business.
Not only that, but these emails can be made more specific for certain groups of recipients, rather than send the same exact content to a diverse group of customers.
If you’re new to email marketing and are looking to learn more about it, look no further!
Why it works
Why does email marketing work? Let’s start with the numbers.
73% of millennials say that email is their preferred means of business communication.
That’s a big deal! These days, almost everything has become digital, and having it that way makes it easier and quicker to communicate – which is great for your business.
Today, it is easier than ever to get directly to your consumer and show them whatever content, deals, or news you need to.
This also makes it significantly easier to meet your business goals when you implement email marketing.
A large part of building your brand and growing your customer base is making sure you build a community around it, and amongst your customers.
Email marketing is undoubtedly the best way to do this because the consumer sees that the message sent was specifically meant for them.
It’s exhausting for some people to scroll through social media and see one advertisement after another, knowing that the content of it is meant for anyone and everyone. Receiving an email with a special discount or deal for that customer will make them feel special and appreciated!
This is also an amazing way to make customers loyal, and make sure your current loyal customers feel seen as well.
Another perk to email marketing is that you can connect so many things through it like your website and other social media platforms your company uses.
This also makes it easy for customers to click on, interact with, and potentially even purchase from your business based on something that caught their eye! The more convenient the better.
How to do it
A great way to get people to subscribe to your emails is by offering them something in return.
Have you ever bought something in a store and they asked for your email? You guessed it, that’s for email marketing and statistics!
Doing this allows them to keep track of what you regularly purchase, and allows them to show you more of what you like. It’s a win-win!
Often when you give your email address to a business, they will send you regular updates, let you know when they have sales going on, and sometimes even give special offers just to them.
This can be enough to bring them into the store to browse at the least or result in a website visit. When they have a discount that can only be used for a limited time, they are more likely to use it, especially if they can use it only from an email discount code.
Another way to gain subscribers to your email list is by offering something in return for their email address when they visit your site.
Many websites will offer a “get free shipping on your first order” if the visitor provides their email address for their email marketing campaign.
This usually results in a first-time purchase, and a return customer as well once they begin receiving your emails.
What’s so special about it?
What makes email marketing so special? What’s the point?
First, most people check their email inboxes on a daily basis. This means that if you send something out to your subscribers, they are likely to see it at the least.
Second, it isn’t as simple as sending out a mass email, all with the same content – anyone can do that.
Email marketing allows you to cater the content of your emails to go to specific groups of customers as well.
If you sell children’s, women’s, and men’s items, you probably don’t want to send a coupon for children’s shoes to a male customer unless you’re positive they have a need for it. Similarly, you wouldn’t want to send a discount for peanuts to someone who is allergic. You have to know your audience, and make sure you’re sending the right messages to the right audience!
We are long past the days of sending those mass emails and hoping they will apply to and interest all of your customers. Email marketing makes it immensely easier to do this.
How do I start?
The best way you can start an email marketing campaign is by working with an agency on it. Marketing agencies are the experts for any marketing campaign and will help you meet your goals.
Just like you cater to your customers, a marketing agency will cater to you, and ensure you are successful in your campaigns.
Email marketing is not something that can be thrown together, it takes thought and planning, and is well worth the time spent to do it right.
You don’t have to have any doubts when working with a marketing agency since they’re the experts. All you have to do is express your interest in email marketing, and they’ll get you started.
This will also help you learn more about how it works, and you’ll be able to keep track of statistics like how many subscribers opened the email, how many interacted with the email, and how many actually made a purchase resulting from that email.
This way, you can see what works best, and continue to emulate that in future emails sent to your subscribers.
What will you use email marketing for? The possibilities are endless!
