To survive in digital marketing, you have to actively use social media as a part of your strategy. Specifically, it’s important to use the social media platform that fits your company best and get the most out of it.
Many aspects will have an impact on what platform or platforms you should focus on over others. For example, Facebook is a better platform for companies that wish to target older consumers. On the other hand, platforms like Instagram and Snapchat are more appealing to younger audiences.
It’s both a blessing and a curse that there are so many platforms at your disposal. While there are plenty to choose from, you have to choose wisely. You can put out the content that perfectly fits with your brand and caters to your audience. However, it won’t mean anything if you’re posting it on the wrong platform.
The important thing to understand is that you have to find the customers to help them find you. If your target audience isn’t on a platform you’re using, it’s a waste of all your resources. Without further ado, let’s find the right social media platform for you!
As mentioned previously, Facebook is a better platform for those seeking target audiences older in age. Most older adults frequently use Facebook because it allows them to connect with family members and those in their community. However, it’s overall great for audiences of all types.
A wide variety of ages and demographics utilize this platform. Plus, Facebook has great marketing analytics and functions to help you optimize your marketing strategy and get the most out of your investment.
Of all the platforms, LinkedIn is the best to use if you’re running a B2B (business to business) company. These days, LinkedIn is the platform everyone turns to for both sides of job searching.
This is a great place to find businesses (as well as the important decision-makers for that company) and connect with them. It opens up a world of opportunity to grow your network and your customer base.
Instagram has grown exponentially since its initial release in 2010. Since then, consumers of all ages have joined and become daily users of the platform, often checking their feed more than once a day.
While this platform is generally more useful for teenage to young adult audiences, Instagram also provides a variety of options for effectively posting content and advertisements.
Originally Twitter was primarily a source of entertainment, but now, it is used for entertainment, news, and branding purposes. Plenty of well-known companies have taken advantage of Twitter to interact directly with their followers and build relationships with them.
Some even tweet and respond to users individually–those tweets often go viral! You can likely find your audience on Twitter and market yourself there, just remember how quickly content on this platform can spread. Therefore, choose your words wisely.
While we’re at it, though, keep in mind that with new ownership of the successful social media platform, new marketing strategies may be put in effect. Twitter’s analytics altogether may change, too!
If you’re going after the younger audiences, TikTok is the perfect platform for marketing. TikTok quickly grew in popularity over the past 5 years and has become something that most of its users go through habitually.
For this reason, it’s the best place to connect with and entertain that target market. The implementation of hashtags has proven to be especially effective for the platform’s algorithms and will help you get the right content in front of the right people. There are also various communities and groups that you can segment and target here.
Pinterest is a great platform for catering to consumers’ niche interests and hobbies. For this reason, we highly recommend marketing through Pinterest for smaller businesses like those on Etsy.
Consumers can save and come back later to any ideas and content they liked previously. Occasionally, someone will pin a product they find and save it for when they have more money to spend. They may return to purchase the product after saving your post – you never know!
Typically, Snapchat is known for hosting younger audiences–teens and those in their early twenties. Most popularly known for its “story” feature, this is a great way of getting content to consumers in a more intimate and direct way.
When a consumer is the only person viewing the content and they choose to do so, it can be very effective for bringing in a new or returning customer. Even placing ads in between a user’s friends’ stories can be eye-catching and effective.
Youtube has become a hot spot for video ads, especially ones that are aesthetically appealing and memorable. The frequency in which you can pay to show these ads also makes it much easier to create a place for yourself in the minds of consumers.
This is another platform that could be great for any target market because it contains such a plethora of topics and types of videos. Additionally, almost 5 billion videos are watched on YouTube every single day, meaning your advertisements will undoubtedly be seen.
While there are plenty of social media platforms to choose from when marketing your business, which ones are best for your company will vary according to your target market, what you sell, where you’re located, and other important factors.
It will involve some research to determine where your resources are best spent to optimize your marketing strategy and which will give you the best return on investment. However, this is something worth researching and perfecting in the long run because it will benefit not just your sales numbers, but your brand image.
Once selecting the right social media platforms that best fit your business, it’s time to start on content creation and bring in those sales! Social media marketing is a tricky game, but it’s one that you can definitely win.If you want your marketing strategy to be thoroughly effective and have a lasting impact, you have to put the work in for it! If you’re lost, don’t worry–Perfect Imprints can show you the steps and guide you in the right direction.