As summer outdoor events and conference season approach, custom postcards remain one of the most versatile and cost-effective tools for reaching your audience. Whether you're a marketing director promoting a trade show appearance, an HR director communicating safety reminders, or a business owner announcing a grand opening, postcards deliver your message with a tangible impact that digital ads can't match. Perfect Imprints offers a wide selection of custom postcards in various sizes, paper stocks, and finishes to suit any campaign.
From simple perforated tear-offs like the Ad Clip to premium cardstock options, we have postcards that fit every budget and use case. Need to include a promotional item? Pair your postcard with a branded pen like the Cali Pen or a desk accessory like the Desk Tray for a complete direct mail package. Our team helps you choose the right paper weight, coating, and printing method to ensure your artwork pops. With bulk ordering and quick turnaround times, you can get your message out fast.
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We have other options. Contact us and we'll search through our database of over 1,000,000 promotional items.
14pt or 16pt cardstock is standard for durability and a professional feel. Gloss coating enhances color vibrancy, while matte is easier to write on. For outdoor use, consider UV coating for extra protection.
Minimum order quantities vary by printing method. Digital printing can start as low as 50 pieces, while offset printing typically requires 500 or more to be cost-effective. Contact us for exact MOQs.
Yes, we offer sample requests. You can order a single printed proof or a sample of the paper stock to check quality before committing to a large run.
Standard turnaround is 5-7 business days for digital printing and 10-14 days for offset. Rush orders are available for an additional fee. Shipping time is extra.
We accept high-resolution PDF, AI, EPS, or PSD files with 300 DPI. CMYK color mode is preferred. Include 1/8-inch bleed on all sides to avoid white edges after trimming.
When ordering custom postcards, the first decision is paper stock. Standard 14pt or 16pt cardstock offers durability for mailing, while a gloss or matte coating affects how colors appear. Gloss makes photos vibrant, but matte is easier to write on. For outdoor or high-handling campaigns, consider a UV coating to resist scuffs and moisture.
Decoration methods vary by quantity. Full-color digital printing is ideal for runs under 500 pieces, offering fast turnaround and no setup fees. Offset printing becomes cost-effective for larger bulk orders, with sharper detail and consistent color. If you need variable data like personalized QR codes or names, digital is the way to go.
Common use cases include direct mail marketing, event invitations, thank-you notes, safety reminders, and fundraising appeals. Marketing directors often use branded postcards to drive traffic to a landing page or promote a new product. HR directors use them for internal communications like wellness program announcements.
Size and format matter for postage costs. Standard 4x6 or 5x7 postcards qualify for lower USPS marketing mail rates if they meet dimensional requirements. Oversized or square cards cost more to mail. Perforated tear-off cards like the Ad Clip let recipients keep a discount coupon while sending the main message.
One common mistake is neglecting the address side design. Leave enough white space for the mailing label and barcode, and ensure your return address is clearly printed. Also, request a hardcopy proof before production to catch color shifts or alignment issues. With the right preparation, custom postcards can be a high-ROI addition to your marketing mix.
Talk to a product specialist M-F 9:00 AM-5:00 PM EST.
