Growing up, our family had a large jar full of matchbooks sitting close to the fireplace. Whenever my parents went out for a nice dinner, they would grab a set of customized matchbooks from the restaurant and place it in the jar when they got home, the idea being that whenever we lit the fireplace, there were plenty of matches nearby so we wouldn’t have to go hunt for a lighter.
The funny thing is, we never would actually use the matchbooks. Not only were they a colorful display, but they sat available, whenever our family or friends would come over and need a light. They readily took one of our custom matchbooks and my dad would give a review of the restaurant.
While many people may believe that matchbooks have fallen out of popularity with the decline of smoking in our culture, they are actually one of the most cost-efficient methods for for marketing in the promotional industry and provide a useful means which means, unlike a business card, they won’t be immediately discarded or thrown in a pile and forgotten completely.
Custom Matchbooks Are Great For:
- Restaurants, Bars, and Clubs
- Smoking Section
- Smoke Shops
- Cannabis Dispensaries
- Liquor Stores
- Bail Bondsman
- Candle Companies
- Incense Shops
- Tattoo Shops
- New Age Spiritual Stores
- Wedding Planners
- Ministry Services
- Chimney Sweeps
Restaurants, Bars, and Clubs
Restaurants, bars, and clubs are likely the places that come immediately to mind when you think of custom matchbooks as a promotional product opportunity. Even though many restaurants have become smoke-free environments, custom matchbooks still offer a unique opportunity of being portable and small, easily fitting into a pocket or a purse and able to hold a website and or a phone number and the logo of the establishment.
Amid Colorado’s tax windfall after legalizing cannabis, more and more states are considering legalization to fill in the holes in state budgets. As a result, cannabis dispensaries are entering a rapidly competitive marketplace and need to find marketing methods for branding purposes. Custom matchbooks are a perfect opportunity to increase exposure to a dispensary and ensure repeat customers come back.
Tobacco Stores, Cigar Shops, and Cigar Clubs
Another perfect match (pun intended) when it comes to custom matchbooks is tobacco stores, cigar shops, and cigar clubs. Not only are these places where a match comes in handy, but the customers are likely to pick them up on the way out, ensuring repeat business.
Social drinkers are often social smokers, and liquor stores also carry fine cigars, as well, making custom matchbooks a perfect tie-in for liquor stores to market to their customers, as well.
Bail Bondsmen and Attorneys
A somewhat creative use, bail bondsmen and attorneys often use custom matchbooks to advertise their services and provide them to local area bars and clubs, in the event that one of the patrons makes the ill-advised decision to drive while still inebriated.
Bail bondsmen and attorneys also leave custom matchbooks with inmates at jails they have as clients.
Candle Companies and Incense Shops
Have you ever bought handcrafted goods from an individual or a newly emerging candle company? As candles continue to grow in popularity, more and more people are creating their own candles and selling them online and at Renaissance Fairs and folk festivals.
What could be more perfect than slipping a custom matchbook in with a candle order, as both a “thank you" to your customer, and a way for them to use your products as soon as they can, without having to hunt for a match or a lighter on their own?
Just like a thank you for your purchase from a candle maker, no matter whether you purchased them online or in the store, incense shops have a terrific opportunity to promote their businesses and thank their customers with custom matchbooks.
As families attempt to spend more time together and return to nature, campgrounds are growing competitive. Custom matchbooks make a great addition to any campground gift shop or for promotional purposes in any nearby camping gear store.
With growing popularity, tattoo shops are looking for ways to not only reach prospective customers, but show their artistic skills to potential customers. Custom matchbooks offer the opportunity to showcase an awesome tattoo design, while simultaneously marketing to individuals interested in their services.
Caterers and Wedding Planners
Not only do people who smoke commonly light up just after a meal, but for many private events, there are candles on tables, necessitating the need for a match or a lighter. in this instance, caterers have a tremendous opportunity to provide customized matchbooks to people most likely to use their services: those that have enjoyed them already.
Wedding planners have a competitive market unlike any other. Attend any Bridal Expo in any major city and you will be overwhelmed by the sheer services available to any couple. Making your mark and being memorable are only as good as making sure a couple leaves with your contact information, after the overwhelming inundation of information is over. Unlike business cards or flyers, custom matchbooks offer a unique opportunity to not only showcase a potential wedding favor, but provide contact information in a way that will likely not get aside and then out with the garbage.
As ministries look for ways to make an impact to those in the community that are less fortunate or have led troubled lives, custom matchbooks imprinted with Biblical verses can be given to inmates, the homeless, and other individuals seeking counsel or help.
As a wedding favor, custom matchbooks make a nice small token for guests to take home. Easily imprinted with the date and the name of the couple, no one will easily forget the anniversary of the wedding date.
Wood burning fireplaces require maintenance and regular chimney sweeps to make sure the chimney is free from smoke and debris. In neighborhoods prevalent with fireplaces, chimney sweeps have a terrific marketing opportunity by leaving a couple of matchbooks behind on the mantle once they finish cleaning the chimney. That way, instead of hunting for a business card or an invoice, when a neighbor asks their friend for a referral, they can easily grab the matches.
Types of Custom Matchbooks
Custom matchbooks are ordered in cases and come in several varieties to choose from, including:
- 20 Stem
- 30 Stem
- 40 Stem
- Box Matches
Stock Color matchbooks with your custom design are also available for easy ordering in the following colors:
The cost-effectiveness of custom matchbooks makes the option to order custom colors somewhat easier, giving them more of a personalized touch and really taking your branding to the next level.
Screen Print Full Color
The production time for matchbooks is not fast. 3-4 weeks for production is typical. If the production schedule allows, rush production is sometimes available (typically around $150-$200 rush fee). Therefore, if you have a time-sensitive event date coming up, customized matchbooks may not be the best option for you. Please contact Perfect Imprints to discuss production times for matchbooks.
- Rush Service
- Holiday Delays
While we do not officially offer rush service on custom matchbooks, we are willing to work with you to make sure an order is processed as quickly as possible. Please contact us if you have a quick turn around time on your order, so that we can assess any potential issues with your order.
While you’re not likely to place an order for custom matchbooks during the holidays that requires a quick turn around time, we do want to make sure that you are aware that even regular orders placed during the holiday season may see extended production and shipping times.
Here at Perfect Imprints, our goal is to ensure client satisfaction from the moment you contact us to the moment your perfect custom beach ball event takes place. We’re here to help you through every step of the process.
Contact Us today to get started on your perfect custom beach ball order. We’re available by phone, email, or chat during our regular business hours, Monday - Friday from 8 AM to 5 PM CT.