Promoting Your Bar or Restaurant
One of the toughest businesses to open by far is a restaurant or bar. With one of the highest failure rates among new businesses, bars and restaurants can be a black hole that took your entire savings and the loan you took out and inevitably set you back anywhere from 5 to 10 years. There are plenty of bars and restaurants that open however, and are wildly successful and you are left scratching your head as to why. The bar and restaurant industry require owners to be more flexible than most other industries and when it comes to marketing their establishment, being flexible, fun and unique are the most important.
Restaurant and bar promotional items can range from custom koozies to light-up glassware and everything in between. The wide array of promotional items a bar or restaurant owner could use to promote their business is almost endless. Choosing what will work best for your bar or restaurant can be a daunting task. What works for one does not work for all. You may see a competitor promoting using a t-shirt giveaway and have success, but when you try it returns nothing. That is because people want unique items. When choosing your promotional items, it is very important to know what your competitors are up to and to distinguish your bar or restaurant from them with a totally different item.
So, what is the right item for you to use to promote your bar or restaurant? Is it t-shirts, custom printed matchbooks, baseball hats with your logo, light-up shot glasses, or even adorable stuffed animals that boast your logo? Doing your research will definitely pay off when you invest in your company’s promotional items. Knowing who is giving what away in your market will determine the people’s interest and response.
There are many ways to use your promotional products with your business aside from just giving them away. A prime example of a promotional product that was used well in conjunction with the business was a bar in New York that had remodeled and changed the bar name. This bar ordered light-up plastic cups that had a simple on/off switch on the bottom. When a patron wanted another tasty beverage from the bartender, they would simply turn the cup on and set it on the bar. The flashing cup indicated to the bartender that they were ready for a refill and allowed the customer to continue what they were doing. The customers could keep the light-up cup for a small charge and bring it with them each time they returned and receive a discount on future drinks from the bar. Soon enough, everyone was talking about this bar. The people loved the idea that they did not have to flail around and wave their arms to get the bartender or waitress to see they needed a refill.
Now you may be saying, this sounds like it has been done before, and to that I would say you are right. So why did it work for this bar? Well for starters, this bar did the research and found that no one had done it in their area. Additionally, you should never doubt the power of light-up promos!! We all know that children love light-up anything, and maybe that is why as adults we love light-up promos. They remind us of when we were kids and make us feel young again. Maybe we like the attention and extra looks we get when we are holding something flashy (ok probably not this reason but you never know). Whatever our reasons, it is undeniable that people love a great promo!
Remember, if you want to leave a lasting impression on your customers and set yourself apart from the competition, promotional products are your friends. Everyone loves something free. Giving away great promotional products will reinforce your brand to your customers. It is important to view your purchase of promotional giveaway items as an investment, because that is what they are. Remember when choosing items that they are a representation of your business. Click here to read more about how cheap products promote a cheap brand. If you have any questions or want help selecting the best product to represent your bar or restaurant, give us a call, we are here to help!