Branded yardsticks are great personalized giveaways for offices and schools. Custom printed yardsticks are useful and inexpensive promotional items that are great to market your business.
Why Custom Yardsticks are the Perfect Promotional Item for Your Brand
When promoting your brand, there are countless options to choose from, but few are as effective as custom yardsticks. These versatile and practical tools can be branded with your logo and message, making them an excellent way to boost brand visibility and awareness. Whether you're looking to promote your business at a trade show, hand out promotional items at an event, or simply want to give your customers a useful tool that will keep your brand top of mind, custom yardsticks are an excellent choice. In this article, we'll explore the many benefits of using custom yardsticks as a promotional item for your brand, and provide tips for how to use them effectively to maximize your ROI. So if you're looking for a clever and effective way to promote your brand, read on to discover why custom yardsticks should be at the top of your list.
Benefits of Using Custom Yardsticks as Promotional Items
There are countless benefits to using custom yardsticks as promotional items. Here are just a few of the most significant:
Custom yardsticks are incredibly versatile promotional items. They can be used by a wide range of industries, from construction and architecture to landscaping and engineering. This versatility makes them an excellent choice for businesses looking to promote their brand to a broad audience.
Yardsticks are practical tools that consumers can use on a regular basis. Whether measuring wood for a DIY project or taking measurements for a home renovation, yardsticks are an essential tool for many individuals. By providing customers with a useful item, you increase the likelihood that they will keep it and use it regularly, keeping your brand top of mind.
Custom yardsticks provide an excellent opportunity to increase brand visibility. Branding your yardsticks with your logo and message ensures that every time a customer uses the tool, they are reminded of your brand. Additionally, yardsticks are often used in public places, providing your brand with additional exposure.
Custom yardsticks are a cost-effective promotional item. They can be purchased in bulk, and the cost per unit decreases as the number of units ordered increases. This makes them an excellent option for businesses looking to promote their brand on a budget.
Different Types of Yardsticks Available for Customization
When it comes to custom yard sticks, there are several different types available for customization. Here are a few of the most popular options:
Wooden yardsticks are the most traditional type of yardstick available. They are made from wood and are durable and long-lasting. Wooden yardsticks can be customized with your logo and message using a variety of different printing methods.
Plastic yardsticks are a more modern option for businesses looking to promote their brand. They are lightweight and durable, making them an excellent option for individuals who need to take measurements on the go. Plastic yardsticks can be customized using a variety of printing methods, including screen printing and digital printing.
Metal yardsticks are the most durable type of yardstick available. They are typically made from aluminum or stainless steel and can withstand heavy use. Metal yardsticks can be customized using a variety of different printing methods, including laser engraving and digital printing.
How to Design Your Custom Yardsticks
Designing your custom yardstick is an important step in the promotional item process. Below are a few tips for designing an effective custom yardstick and if you need help, our graphic designers can help you with the design:
Keep it Simple
When it comes to designing your custom yardstick, less is often more. Keep your design simple and easy to read. Avoid using too many colors or fonts, as this can make your yardstick difficult to read. One color is typically best.
Include Your Logo
Your logo is an essential part of your brand, and it should be prominently featured on your custom yardstick. Make sure your logo is large enough to be easily seen, but not so large that it dominates the design.
Use Clear, Legible Text
The text on your custom yardstick should be clear and legible. Use a font that is easy to read, and make sure the text is large enough to be seen from a distance.
Choose the Right Colors
The colors you choose for your custom yardstick should be consistent with your brand's color palette. Use colors that are easy on the eyes and avoid using too many bright colors, as this can make your yardstick difficult to read.
Tips for Maximizing the Effectiveness of Your Custom Yardsticks
Once you've designed your custom yardstick, it's important to use it effectively to maximize its effectiveness. Here are a few tips for doing just that:
Use Them at Trade Shows and Events
Trade shows and events are an excellent opportunity to distribute your custom yardsticks. Make sure to have plenty on hand to give to potential customers as they pass by your booth.
Give Them to Employees and Customers
Providing your employees and customers with custom yardsticks is an excellent way to increase brand visibility. You can distribute them as part of a welcome package, or include them in orders as a thank-you gift.
Use Them as a Fundraising Tool
Custom yardsticks can also be used as a fundraising tool. You can sell them at events or online, with a portion of the proceeds going to a charitable cause. Check out below a few companies who have successfully used branded yardsticks for fundraisers.
Case Studies of Successful Custom Yardstick Campaigns
Here are a few examples of successful custom yardstick campaigns:
Home improvement retailer Lowe's used custom yardsticks as part of a marketing campaign to promote their new line of outdoor furniture. They distributed the yardsticks at trade shows and events, and included them in orders as a thank-you gift. The campaign was a success, with customers praising the usefulness of the yardsticks.
Canadian Tire, a popular Canadian retailer, used custom yardsticks as part of a fundraising campaign for a local charity. They sold the yardsticks online and in stores, with a portion of the proceeds going to the charity. The campaign was a success, with the yardsticks selling out within a few weeks.
Home improvement retailer Home Depot used custom yardsticks as part of a marketing campaign to promote their new line of power tools. They distributed the yardsticks at trade shows and events, and included them in orders as a thank-you gift. The campaign was a success, with customers praising the usefulness of the yard sticks.
Custom yardsticks are an excellent promotional item for businesses looking to boost brand visibility and awareness. They are versatile, practical, and cost-effective, making them an excellent option for businesses of all sizes. By designing an effective custom yardstick and using it strategically, you can maximize its effectiveness and increase brand visibility.