August 13th of each year is a day of awareness called Left Handers' Day. This public campaign to increase awareness about not only the disadvantages of being left-handed, but also the advantages. Left Handers' Day was established in 1992 by The Left Handers Club in the UK and is celebrated around the world by many lefties. Left handers often experience a lot of frustration with most products that are design for the right-handed person. Products that most right-handed people take for granted, such as hand can openers, wrist watches, and scissors, are difficult for lefties to use because they are not design to work from the left side. This day of awareness was created to promote more left-handed specific products to be manufactured and over that past few decades, many successful left-handed products have been launched as a result to this campaign.

Facts About Left-Handers

  • Only about 10% of the population is left-handed.
  • Left handers often excel in the sports of tennis, baseball, fencing, swimming, and boxing.
  • Dyslexia is more common in left-handers than it is in right-handers.
  • There are roughly 50% more left-handed males than females.
  • Starting with President Gerald Ford, 5 out of the last 7 U.S. presidents have been left-handed.
  • Left handed people are more likely to have allergies.
  • Lefties are more prone to getting migraine headaches.
  • Left handers typically are about 4-5 months later to reach puberty.
  • Insomnia is more common in left handers.
  • Left handers are more likely to be artistic than right handers.
  • College graduates that are left-handed go on to have careers that average about 25% higher salaries than right-handed graduates.
  • Left handers are less likely to roll their tongue.

However, this day doesn't have to be just about promoting the design of new products for those with a dominant left hand. It can also be used to promote your business. Below are a few marketing ideas to promote Left Handers Day on August 13.

Marketing Ideas for Left Handers Day

  • Promote a sale for your left-handed products.
  • In honor of lefties, offer a discount on your sales if your customers go through the checkout process using only their left hand.
  • Hold a Left Handers Day contest at your business with challenges for right handers in which they have to use their left hand to complete tasks. Award the winners prizes, such as branded promotional items with your logo.
  • Post trivia questions on your social media pages encouraging participation from your followers and fans. Award prices such as free gifts and gift certificates from your company.

Famous Left-Handed People

  • Prince William
  • Prince Charles
  • Judy Garland
  • Kate Hudson
  • Robert Di Niro
  • Jerry Seinfield
  • Angelina Jolie
  • Julia Roberts
  • Rock Hudson
  • Jason Bateman
  • Lady Gaga
  • Bruce Willis
  • Morgan Freeman
  • Tom Cruise
  • Justin Bieber
  • Oprah Winfrey
  • Ben Stiller
  • Paul McCartney
  • Jay Leno
  • Dale Earnhardt Jr
  • Bill Gates
  • Richard Simmons
  • Michael Landon
  • Pierce Brosnan
  • Richard Pryor
  • Dan Aykroyd
  • R.L. Stine
  • Spike Lee
  • Eminem
  • Jim Carrey
  • David Letterman
  • Robert Redford
  • Sarah Jessica Parker
  • Nicole Kidman
  • Owen Wilson
  • Lisa Kudrow
  • Diane Keaton
  • Mark Wahlberg
  • Tim Allen
  • Emma Thompson
  • Demi Moore
  • Celine Dion
  • Martina McBride
  • Drew Carey
  • Matthew Broderick
  • Keanu Reeves

This list is not meant to be comprehensive, but just a sampling of well-known left-handers.

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Left Handers' Day is observed on August 13th of each year as a public awareness campaign to education non-left-handers about the advantages and disadvantages of being left-handed. This awareness day was established in 1992 by The Left-Handers Club. This day is now celebrated by lefties worldwide. This is a great day to promote your products that are made specifically for left-handed people. Read on to get more ideas on how to use this day of awareness to promote your business.

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