Mar 5, 2019 Life’s a Beach: Why Custom Beach Balls Make Great Promotional Gifts
Did you know that 10 billion business cards are printed each year?
While that’s a huge amount, there is a shocking statistic behind it. According to stats, 88% are tossed in the trash within ONE WEEK!
Why waste your money on a promotional item that people will throw away instantly? Why not give them something to throw around instead?
Yes, we’re talking about custom beach balls. They’re a cool way to promote your brand and raise awareness for the service you’re providing.
But what makes a custom beach ball great for your promotions? At what events can you hand out branded beach balls? And what different kinds of beach balls are available?
If you want to know the answers, you’ve come to the right place. As experts on the subject of marketing with promotional items, we’re happy to give you some secret tips.
So, what are you waiting for? Let’s bounce on.
Why Are Custom Beach Balls Great for Your Promotions?
Custom printed beach balls are a great advertising technique. Read on to find out three reasons why.
1. They Promote Brand Awareness
Before we start talking about the wonder of beach balls, let’s talk about brand awareness. You first need to understand the psychology of using promotional items as a marketing technique.
According to psychologist Harry Beckwith, people love what’s familiar to them. Sometimes people subconsciously gravitate towards a certain brand or business. They do this because they feel it’s familiar.
You need to make sure that your company is the first thing that will pop into their mind.
Use promotional products to create that brand awareness. They may see your logo on a bag, on a power bank, or a beach ball. The more people that see your logo and branding, the more people will become familiar with it.
Here are some reasons why promotional merchandise is an awesome way to promote your brand:
- People love free stuff. They may be more inclined to choose you over your competitors because of the freebies you offer.
- It’s a walking advertisement. By using your branded merchandise, your customers will be marketing for you.
- It’s a budget-friendly form of advertising. Compared to many other advertising techniques, it’s a fraction of the price.
- It’s engaging and fun. They may use it for years to come.
- You can tailor your marketing. Find specific customers by giving out particular kinds of merchandise.
As you can see, there are many benefits of using promotional items to create brand awareness.
2. They’re Fun for Everyone
Branded beach balls are FUN! Handing out beachballs as a freebie is a great way to show the fun factor of your company. Both kids and adults will love them and use them.
They’re also adaptable. You can use them both inside and outside, no matter the season. You can also have them designed in a huge range of styles and colors.
There is scientific evidence to prove that stress balls can help to ease stress. Like a stress ball, beach balls can have a calming effect. The throwing and catching technique can calm the mind reducing tense situations.
Throwing and catching in a group can be a great way to bond with team members at work. Or you can use a beach ball as a light form of exercise to get away from the office desk for five minutes.
3. They’re Great for Beach-Themed Companies
If you’re a beach-themed company, beach balls might be the perfect promotional item for your brand.
For instance, if you’re promoting a water park or swimming pool. Or, if you had a hotel by the beach. You could also use them if you’re promoting a brand of sun lotion or other beach-related items.
You could use them if you’re promoting a sports center, gym, or rehabilitation clinic. Or a fun daycare center for children or children’s sports club.
Of course, even if your company isn’t “beach ball” themed, you can still use branded beach balls to promote your company. There are many events where you can hand out personalized beach balls.
Events for Personalized Beach Balls
When you think of a beach ball, the first thing that comes to mind is the beach. But branded beach balls can actually cover more ground than you’d think. Check out these smart ideas.
Beaches! Of course, the number one place people use a beach ball is by the sea.
You can also hand out this fun summer item at the park or local swimming pool. Amusement parks and water parks are also great places to hand out custom printed beach balls.
Depending on your company’s target audience, you could also hand them out to local summer shops. For example, surf shops or beachwear shops.
Apart from general localities, summer is also full of fun events. For instance music concerts, fun runs, and school sports events. Or school fairs, picnics, pool parties, food festivals, outdoor markets, and more.
For example, sports beach balls. You could give them away at sports games or sporting goods stores. Athletes could even sign them at special sporting events.
You can use beach balls in the winter months too. Winter food festivals, Halloween, winter wonderlands for Christmas, New Year’s Eve, or even Black Friday.
Try to make your beach ball winter-themed for best results. For instance, use glow in the dark beach balls. Or have snowy looking glitter inside a translucent beach ball.
Certain companies may actually use beach balls year round as part of their business. For instance, therapist centers, gyms, toy stores, day care centers, schools, universities, and fun play zones for kids.
Globe beach balls are a good example. You can hand them out at educational fairs or student orientation week at a university. Both fun and educational, people will love your merchandise more than any traditional items they receive.
You may be able to use certain events and celebrations as a theme for your custom beach ball.
For example, patriotic beach balls. You can use them as giveaways when celebrating special events around the year. Such as Independence Day, Veterans Day, Memorial Day, and other patriotic events.
You can also use beach balls to create awareness for a cause.
For example, events held for awareness of breast cancer. Their events span from fun runs to detection campaigns and educational workshops. And of course, National Breast Cancer Awareness Month.
Beach balls with the breast cancer awareness ribbon will promote your brand. But more importantly, they will raise awareness for a good cause.
Choose Your Custom Beach Ball Style
When deciding on which custom printed beach balls to choose, you need to take these things into consideration:
- Extra Features
Once you’ve done your homework, you can make an informed decision. If you don’t know “what’s what” you may end up ordering something that isn’t what you imagined. For example, you could order 500 beach balls in a mini size instead of large.
Check out this handy guide below.
Branded Beach Ball Colors
Solid color beach balls are elegant and timeless. Because of the simple design, your logo or printed wording stands out clearly. With so many colors to choose from, you’ll find one that matches your brand’s vibe.
Multi-color branded beach balls are a popular and traditional choice. The more colorful they are, the more they will catch the eyes of potential customers. Another multi-colored choice is a two-tone beach ball, with two alternating colors.
Translucent beach balls are another timeless option. This option can give a cool, modern vibe to your company.
Custom Beach Ball Patterns
If colors aren’t bold enough for you, why not try a funky pattern instead? Patterned beach balls are interesting and quirky. They’re great for getting attention when at outdoor events.
You can get patriotic patterns, patterns representing breast cancer and even patterns that make the beach ball look like a globe.
There are also patterns on beach balls that make them look like other sports balls. For instance, the print and shape of this beach ball make it look like an American football.
Printing on Branded Beach Balls
There are two different methods of printing branded beach balls — screen printing and pad printing.
Screen printing is a process where we cut stencils to match the required design. This is the most popular method for printing one-color logos. It’s also a budget-friendly option that looks neat and professional.
Pad printing is the process where we create a metal plate in the shape of the required design. We then coat the plate with ink and press it onto a silicone pad. We then press this pad against the product creating the desired result.
Promotional Beach Ball Sizes
Beach balls come in all different sizes. Smaller options are great for indoor events. But if you’re at a huge outdoor event, go BIG!
Here are some common beach ball sizes:
- 6 inches
- 12 inches
- 16 inches
- 24 inches
- 36 inches
- 48 inches
Beach balls that are 16 inches are the most common choice. But many choose 12 inches for indoor events. Take a look at this “Beach Ball Buying Guide” for more information about size.
If you want to add some extra sparkle to your personalized beach balls, you can add some extra features.
For instance, opt for novelty translucent beach balls with glitter inside. Or other shapes like mini basketballs, footballs, light bulbs, stars, American flags, and more. You can even get a shape custom designed that will match your companies logo or theme.
Use glow in the dark beach balls for nighttime events. For instance, parades, Halloween festivities, music concerts or other night activities.
Some beach balls designs glow after exposure to bright light. Others glow with inserted glow sticks inside or have glow in the dark features. These kinds of branded beach balls will make a huge statement.
A Swag Bag for Fun in the Sun
Handing out a “Swag Bag” is another fantastic way to promote your brand. A swag bag is a bag full of branded merchandise to give away as a freebie. You could create a beach themed swag bag.
As well as a beach ball it could include some of these branded items:
- Beach Chairs
- Flip Flops
- Lip Balm
Instead of giving it away for nothing, make it part of a competition. Whether it’s a live competition at a summer event or it’s an online giveaway, it’s one of the best ways to boost engagement with customers.
For instance, organize an Instagram photo contest. The participants would have to take a photo on the beach and tag you in the photo or share with friends. The winner could receive the swag bag full of beach-themed treats.
Different Kinds of Promotional Balls
Of course, a beach ball may not match your company’s “personality”. There are several other kinds of balls that may work for you.
- Mini Sports Balls
- Full-Size Sports Balls
- Mini and Full-Size Basket Balls
- Golf Balls
- Mini and Full-Size Footballs
- Mini and Full-Size Soccer Balls
- Mini and Full-Size Volley Balls
If balls, in general, don’t match your brand’s vibe, don’t worry. We have a huge range of amazing promotional items.
From traditional stationery and intuitive homeware to tasty chocolate and cool beanie hats. We have everything you could imagine and more.
If you can’t find exactly what you need or you have something specific in mind, contact us. We can work with you and use our expertise to create something unique for your brand.
Bounce Your Way to Success
As you can see, using custom beach balls is an imaginative way to promote your brand. Other companies may opt for the traditional branded pen. But a promotional beach ball will really put you on the map!
Check out our full range of beach balls here.